Good Marketing Is Simple

What differentiates good marketing from bad?  In my opinion it all comes down to understanding your market and identifying messaging that works.  Add a sweet promotion and you've got good marketing.  Here are some good marketing tips for creating campaigns that are effective.1.  Good marketing tip #1:  Segmentation.  If you're trying to serve everyone you will undoubtedly fail and fail big.  In today's environment, people are hit with tons of messages competing for their attention.  To get noticed, your message has to be on target and resonate with your audience - much easier to do when you segment.2. ...

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Posted in: good marketing

Today's Good Marketing Tip: Get Out Of The House

If you're trying to improve some aspect of your marketing, the best tip I can give you is to get out.  That's right, get out of your house and go to the mall or a local store.  And don't focus on you, focus on consumers.  It's easy to do research when you have a big enough sample size.  By viewing other consumers in action, you'll notice some interesting behaviors.The other great thing about getting out is that you can learn from promotions that others are running.  From a retail perspective, you'd be amazed at simple marketing tips that go a long way.  Putting the milk in the back of the store, offering a coupon,...

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Posted in: marketing

Build Links With Blog Comments

tweetmeme_url = 'http://goodmarketingtips.blogspot.com/2009/12/build-links-with-blog-comments.html';Give me a break.  I see so many people trying to build links via blogs and the MAJORITY have no clue what they are doing.  If you submit comments that are loaded with links, you wont get approved on moderated blogs.  If you want to use blogs for backlinking, here's what I recommend.1.  Contribute something of value.  Don't submit garbage with your link included and expect it to get published.  If the blog is any good, the moderator wont accept your post.2.  Find DoFollow blogs.  Your comment and link are...

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Posted in: dofollow blog

Okay, Is Marketing Really All That Complicated?

tweetmeme_url = 'http://goodmarketingtips.blogspot.com/2009/12/okay-is-marketing-really-all-that.html';It seems that every time you look around, you find more complex solutions to the most simple marketing problems.. reaching your audience, effectively communicating, and helping customers advance their business forward.  Quite honestly, I don't see what's so difficult.Okay, so maybe you need experience across a lot of disciplines to make a real difference with marketing today.  From advertising to direct marketing to PPC, today's marketing professionals need to have a wide knowledgebase and be able to deliver the goods.From my...

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Posted in: marketing

Today's Marketing Tip: Effective Keyword Research

To succeed in the game of search engine optimization you must focus on effective keyword research. By choosing the right keywords you can succeed at the SEO game. I have personally worked with hundreds of clients seeking number one rankings but who have given little if any focus on keyword research. This is incredibly important when your site is competing against well ranked sites that have been in the top ranking for some time.The first step is finding a keyword that isn't all that competitive. Once you do, the next step is to make sure that the keyword you've selected gets enough traffic. Don't overlook this important aspect of keyword research....

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Posted in: keywords

Today's Marketing Tip: Article Submitters

If you're into online marketing, I'm sure you've heard about article submitters.  The concept is pretty straight forward.  The concept of article marketing begins with original content.  After writing a 400 - 900 word article, you carefully construct an "About the author" box which includes a link back to our website.You then publish this article to your web site and wait a couple of days to ensure that it's been visited by website spiders which have identified the content as originating from your site first.  Then, you take this content and distribute it throughout the web.  One easy way to do this is with the help of...

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Posted in: article submitter

Marketing Tips For Improving Your Online Conversions

Succeeding online takes more than targeted traffic. You not only have to attract the right audience, but get them to convert in some way. Many people think that conversion are all about buying on the spot. The reality is that for many businesses, the key to conversion is not on site but rather through their list.If you're already online, you probably have a list of some kind. Whether you have 100 names or many more, your list is your greatest ally in succeeding online. And keep in mind that you have the right to email individuals who have emailed you as well as signed up for your list. Many web marketers overlook all of the individuals who have...

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Posted in: online marketing

Good Marketing Tip: Free Traffic Isn't All That Bad

If you're anything like me, you probably like to get things for free. I'm a big fan of getting something at little or no cost - especially if I've never used the product or service in the past.About a year ago, a friend turned me onto traffic exchanges which are either free or cost very little, for driving traffic to my web site. Most web site owners struggle with generating traffic to their web sites. Unless you have a strong viral appeal, building traffic can take time and cost a significant amount of money.The concept of a traffic exchange is easy. You essentially browse other peoples web sites and web pages. When you view their sites...

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Posted in: traffic exchange

Web 3.0 Is Here To Stay: Coming To An Online Retailer Now!

Social media is all the rage. It seems to permeate almost every conversation people are having today - but it wasn't always that way. I guess the the concept of Web 2.0 has taken on a life of its own. Many people are asking what's next for the Web when we think about it's evolution.The question we need to be asking ourselves now is essentially what's next for the web. Will we be focusing on second life and avatars or is there some other direction we will be going in? The answer is already here in the form of Web 3.0. The evolution of the web is based upon sites that utilize consumer behavior to improve the user experience.The idea behind Web...

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Posted in: web 3.0

Today's Marketing Tip: Article Marketing To Do's

For your article to be optimized follow these simple techniques...* Keyword density is between 1.5-2.0% to avoid a Google-slap for keyword stuffing.* If you provide the keyword list for your page meta tags, sprinkle them throughout the piece as well to boost your quality score with the search engines.* Keep the voice as friendly, informative but authoritative; building your reputation as an expert in the field.* Keep word count between 500-800 words – the optimum size for distribution. Follow these guidelines and make sure you avoid duplicate content penalties.  Get more great marketing advice at the Internet marketing forum....

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Posted in: article marketing

Getting Results With Twitter

Wondering how to use Twitter for marketing?  This is a common topic today among marketers and the answer might be something different than what your expecting.  It's certainly not what you're probably finding on Twitter today. Most of what you see are people Tweeting about "Make money with X" and providing a link.  We all know this is an affiliate link and they're just trying to make money.  Okay, it's a free market economy, I get it.  But I also know that people hate to be sold.  I have no interest in signing up for a sales person to visit me all day every day - not my idea of fun. So, if you're wondering how to...

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Posted in: twitter

Optimizing Your Web Pages Are Essential For Marketing Success!

On-page optimization is where you should begin and SEO campaign. What you do on your web site and various web pages has a significant impact on search engine results. Even though off-page optimization is a critical component for higher rankings, on-page techniques are essential for building a strong SEO foundation.Here are a few SEO tips you can use starting immediately to make your site more search engine friendly and begin enhancing overall rankings on all types of search engines.Optimize Your Website Name. If you have not yet picked a URL for your website then consider purchasing one that includes your keyword but is broad enough to represent...

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Posted in: seo,web page optimization

Create A Marketing Plan That Gets Results

If you're looking to succeed with a basic marketing plan, then youll need to focus on some core elements of a plan that targets the right audience and produces a result. For your marketing to be truly effective, you should consider using multiple media and a number of touches.There is so much competition today that the messages you use need to be unique. The effectiveness of any marketing campaign is directly correlated to the quality of your list and offer. Before you even begin, think about your product and what motivates people to buy.Over the past twelve years I have discovered that marketing results are relatively consistent when sound marketing...

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Posted in: marketing plan

The Google Quality Score

I recently delved back into PPC marketing. To be truthful, I've rarely if ever succeeded with an ongoing campaign. In essence, PPC has been hit or miss for me. When starting with my last campaign to promote 2 new affiliate sites (Culzee and ArticleSubmitterReview.com) I began reading up on changes in the PPC world.What's great is that I found a lot of information about Google's Quality Score. Quality Score is important because is determines how much you spend per click. Based on everything that I've read, here are the top tips for improving Google Quality Score.1. Keep copy relevant to landing pages and include the keywords you are bidding...

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Posted in: quality score

Online Marketing Success With Article Marketing

Article writing can do truly amazing things for you and your business. The key is understanding how to create appealing articles for your audience and then submitting them correctly. The good news is that tools such as article creation software can help you with the writing and submitting of articles. As a result, you will get the exposure and traffic needed to succeed with online marketing.The first thing that article writing software provides you is a deep understanding of the power of niche marketing. Trying to create an article that will be read and acted upon by everyone is a big mistake. By trying to appeal to the masses you will appeal...

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Posted in: article marketing

Article Marketing Builds 43,000+ Inbound Links..

Hey all.. I've been getting lots of questions on the success of my article marketing. Not only does article marketing drive a significant amount of traffic to my web site, but it helps tremendously with my search engine rankings.In this video, I show just one of my articles and how it's produced more than 43,000 unique inbound links to my main web site. I've also provided a review of the top article marketing tools and resources available at www.Culzee.com. Be sure to check it o...

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Posted in: article marketing

Good Marketing Means Good SEO. 5 Tips For Top Web Site Rankings

As someone who makes a living improving search engine rankings, I can tell you that there is a lot of bad information out there about SEO. What if I were to tell you that the road map for achieving top rankings was within your grasp? The holy grail of rankings is not imaginary. As is true with any major success, it leaves clues.By working with literally hundreds of small and medium sized websites, I have found that top ranked sites have a number of factors in common. What are they? I'm about to share these factors with you and explain what separates those in the top Google positions and those that are never found on page one of search results.The...

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Posted in: seo

Getting Your Foot In the Door

Maybe you're wondering how to drum up business - get your foot in the door at major corporations or among prospects that can benefit from your products and services. One technique that has always been effective for generating new business and marketing partnerships is networking.That's right... since the beginning of time, people have been networking to expand their business and broaden their horizons. the key with networking is getting started and carefully choosing how you are going to make connections. Today, with the help of the Internet and applications like Facebook, LinkedIn, and Twitter, your job is easier than ever.Start by identifying...

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Posted in: networking

How To Generate Thousands Of Return Visitors

Wondering how to keep your web site visitors coming back for more? The good news is that there are lots of resources to improve the rate at which visitors frequent your website. Today's marketing tip is about adding a bookmarking button to your Web site. Bookmarking is simply giving your visitors a way to mark your web page, making return visits as easy as selecting from your browser's "Bookmark" button.Here's how you can quickly add bookmarking to your Web site. Start by visiting the AddThis Web site and selecting where you would like to place your bookmarking button. Select from a website, Blogger, WordPress, or MySpace page. The next step...

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Posted in: bookmarking

Marketing Tip #192: Twitter What?

Have you been thinking about all of this social media that seems to be the latest craze? I've got to tell you that all of this social media talk is making me crazy. It seems that the phrase "social media" or Twitter is part of just about every conversation.Are you using social media?Are you one of the millions that are already using social media? Or, are you someone sitting on the sidelines? You may be thinking that it's too late to start or that social media doesn't impact your business. However, I believe the contrary. That is to say that it's never too late and in fact, tapping in to social media can do a lot for your business.1. Social...

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Posted in: twitter

Launch of The Internet Marketing Forum: Get Marketing Advice!

Announcing the beta launch of the Internet Marketing Forum!Over the past year, I've heard from countless marketing professionals, entrepreneurs, and small to medium sized business owners that finding the right information online is often a difficult and time consuming process.If you're like me, when you're searching for answers, you want them fast. After doing some research I decided to take matters into my own hands - to find a solution for this ever increasing problem. The need for on demand solutions to the most difficult and challenging marketing questions.The Internet Marketing Forum is now live!Even though I've been on the Internet for...

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Automated Directory Submission - Worth the Price?

If you're looking for short cuts to high search engine placements, you'll be looking for a very long time. I recently worked with someone on search engine optimization and spent a good deal of time focusing on both on page optimization techniques and off page optimization. Due to a relatively simple web site, optimizing their pages was relatively easy. We soon focused on off page optimization and some techniques to quickly build links to their website.Building your web site's popularity is essential for improving your search engine rankings. Major search engines like Google apply an algorithm to define the value of your web site or web page....

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Posted in: directory submitter

The Do's and Dont's of Choosing a Marketing Company

The right marketing company can amplify your team's capabilities, offer experience, fresh ideas and expertise to help you grow your business. With the exploding media landscape, it's both challenging and unrealistic to have all creative design, branding, advertising, media buying, PR and marketing services in house. However, it takes time and resources to effectively hire a marketing company.Most businesses don't realize it's not just about capabilities and industry experience; there's a host of other factors that come into play. Here are some best practices to consider when selecting a marketing company:-Money Matters. Establish a budget range...

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Posted in: marketing company

Good Marketing Tip #197

Today's marketing tip is all about testing. Did you know that by testing landing pages, the average lift in response is 40%? Yes... forty percent. If you're doing any direct marketing, you know how significant that number can be.I sat in on a Webinar today that talked about optimizing landing pages and improving conversion rates. This is something I do on a regular basis and is essential for anyone trying to improve search engine ranking. The key is to do A/B testing ALL THE TIME!The easiest way that I've found for regular testing is to use Google Webmaster Tools. This is incredibly helpful because they have something called Google Website...

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Posted in: google

Marketing Tip #196

Link to me please! I find it pretty funny that so many people have, all of a sudden, woken up to search engine optimization and the concept of improving organic search results. I don't know why it's taken so long but I feel like the industry is finally starting to shift.As a marketing person who has always been involved with promotion - from print to the web - organic and paid search marketing has always been important to me. I've taken dozens of courses, seminars, etc. on both of these topics (I even wrote a book about it) yet I still feel like there is always more to learn.Now the rest of the free world seems to be focusing on taking their...

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Posted in: PPC,seo

Marketing Tip #195

Is your marketing proving more challenging today? I hear from a number of marketers that they are having major difficulties acquiring new customers. So in today's blog post I wanted to talk a little about new client acquisition and some marketing tactics you can use.Tactic #1: Referrals. This is something this is largely overlooked but very effective. Reach out to your current customer base and ask them for referrals. Even better, provide an incentive for signing up and/or referring new customers to your product or service.Tactic #2: Introductory Pricing. This is usually called try before you buy and is a great way to get people started....

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Posted in: marketing tip new client

Today's Marketing Tip: Protect Your Website

This week, my main website, MarketingScoop.com was hijacked. Apparently someone thought it would be fun to place some malware on my site. As a result, Google shut down MarketingScoop and sent me some pretty disturbing messages. As of this morning, new files have been uploaded and Google notified, but we're still waiting for the site to be released by them.I'm sure we'll be good to go by tomorrow but I sure learned my lesson. Back up your site weekly and make sure that your host has the required protections to keep spammers out. MarketingScoop has been online for 5 years and never had a single issue related to security. Clearly no one is...

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Posted in: marketingscoop

Marketing Tip #184

Marketing Tip: Limited QuantitiesWhen something is scarce, it costs more. If you really want that item, product, or service, you need to move quickly before they are all gone! Consider using the element of scarcity in your next marketing campaign. This can be done in a variety of ways.If you are running a promotion, make sure it has an expiration date. Individuals will want to take advantage of a discount or promotion before the end date. This helps you make the most of your promotion and drive an optimal number of responses.Advertise the fact that you have a limited supply. If someone really wants what you are offering, they are going...

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Posted in: limited quantity

Tweet This!

Twitter... it's the rage - everyone is doing it. Even me (@mfleischner) but what's the point? After about a week of actually tweeting, I think I'm beginning to understand this phenomenon. It's all about connectivity, real time information, and technology.The benefit of much of our technology is that it brings us closer, gives us a window into someone else's world. This factor can't be underestimated. There is real value in following someone you respect, can learn from, or brings you closer to your goal.My recommendation is to start following people who you are curious about or can learn something from (inside your industry or out). Follow...

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Posted in: twitter

As a frequent blogger, I often get solicitations via email as well as information on new products or services. I've been on the lookout for social media related "stuff" and found this one particularly interested with regard to what's new in social media marketing...uVizz is the first platform for user-generated advertising on social networks. It gives social network users the ability to create videos for advertisers that cause buzz. The videos then spread among users on social networks around the world. What makes our system unique is that we reward the users for their roles in video creation and delivery. They'll be referring the videos...

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Posted in: marketing facebook

Marketing Tip #181

Here's a short tip that has had a favorable impact on all of my web site's rankings in the past year. Once you've completed coding your web site, blog, or jump page, run it through the W3C validator. Just go to w3c.org and click on the validator button.This tool checks your code against W3C standards. When coding standards are up to snuff, you have a much better chance of having your website crawled quickly and thoroughly by search engines. You want to make things easy for the search engine spiders who will ultimately determine where you rank.The validator is quick and easy to use. Simply enter your URL and captcha text and you're off and...

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Posted in: W3C

Today's Good Marketing Tip

Don't forget the business cards.With more marketing happening online, the traditional forms of marketing are getting more attention. I recently received a business card that used the back to invite me to a free online demo. I simply had to visit a web page and register with a name and email.Not only did the use of the business card help to drive me online, but it allowed me to take advantage of a very "special offer". You know as well as I do that the offer wasn't all that special but it certainly got me to take action - online.Consider your business cards. Are you using them to push information to prospects that don't want your product or...

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Posted in: business card