For anyone with a small business, this is a great way to provide store updates, product information, or to draw prospects and customers to an event. There are many features you can use to create a dialog with customers. Thing things through and put a strategy in place.
Once you've done so, be sure to monitor follower comments and posts. Doing so can keep you informed of how people are feeling about your business, specific products, or services you've offered. You can also provide expert guidance to their questions or concerns.
Using Facebok as a way to create a dialog with your customers is a great idea. Make it part of your overall marketing strategy.