Wednesday, July 15, 2009

Good Marketing Tip #197

Today's marketing tip is all about testing. Did you know that by testing landing pages, the average lift in response is 40%? Yes... forty percent. If you're doing any direct marketing, you know how significant that number can be.

I sat in on a Webinar today that talked about optimizing landing pages and improving conversion rates. This is something I do on a regular basis and is essential for anyone trying to improve search engine ranking. The key is to do A/B testing ALL THE TIME!

The easiest way that I've found for regular testing is to use Google Webmaster Tools. This is incredibly helpful because they have something called Google Website Optimizer. This allows you to test either a single web page element or multiple elements (multivariate testing). Regardless of which one you choose, Google does all the heavy lifting.

So today's marketing tip is this. Sign up for Google webmaster tools, learn more about A/B testing, and start evaluating how to improve conversion rates on your web pages. You'll learn a great deal about browser behavior and more importantly improve conversions.


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