Sunday, February 21, 2010

Good Marketing Tip #228

This week's marketing tip is all about generating quality traffic to your web site or blog.  When thinking about web site traffic always focus on quality over quantity.  You want to focus on keywords that are truly relevant to your offering.  For example, if you are tyring to sell men's shoes, stay away from generic keywords like "foot wear."

The best place to start is with the Google AdWords keyword tool.  This took is easy to use and can help you find keywords that get enough traffic but aren't all that competitive.  If you're not sure of the competitiveness of a keyword, look to see how many people are advertising for that keyword (using the tool) and using supplemental tools as well.

Once you have identified the right keywords for your web site, focus on search engine optimization best practices and PPC marketing.  By using these two techniques together, you can start to deliver quality traffic that gets results.

Sunday, February 7, 2010

Today's Good Marketing Tip: Measure Your Advertising

So right now I'm watching the super bowl and can't believe that GoDaddy is the only advertiser that has a measurable call to action. Why haven't other advertisers figured this out.  Whether the call to action is going to the web or calling an 800 number, if you can't measure it don't do it!

What's so embarassing is that these advertiser are spending millions.  Bud Light, Coke, Hyndi, should all know better.  I guess they're just too used to not being held accountable for their marketing.  I for one think it's a bit disgraceful but I suppose it's different when you're spending tat much money - but it shouldn't be.

If you want to make the most of your advertising, then make sure you have a clear goal and know whether or not you've achieved it.  If you don't have the means to measure a specific goal, then change the goal or find a way to measure it before making a committment.  This can dramatically improve the effectiveness of your advertising and ensure that you're getting the most bang for your buck!

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