Tuesday, January 29, 2008

Good Marketing Tip: Good Keywords v2

Today's Good Marketing Tip: Good Keywords.

Improving your search engine rankings is largely a function of choosing the right keywords. I've used a lot of expensive tools to help me find the best keywords, but some of the free tools are just as good. Enter "Good Keywords," a free Windows software for finding the perfect set of keywords for your web pages. Knowing the right keywords to target is very important because your site should provide what people are searching for.

Good Keywords is completely free. No registration, no payments, no SPAM! It is a small 500Kb download, digitally signed and safe to install. In addition to the main piece of free ware, Good Key Words has also added tools for managing many keywords as well as a solution to check and brainstorm keyword optimized titles for your web pages.

Monday, January 28, 2008

Social Media: Have You Posted?

Today social media is the everywhere. One of the latest strategies to emerge is to get your website or content exposed to multiple social bookmarking websites. Sites like De.lici.ous and Digg are incredibly popular. But did you know there are many, many more social bookmarking sites?

When I learned about these types of websites and the impact they could have on improving my search engine rankings (i.e. building one-way links), I started bookmarking my homepage and other content. I quickly found out that bookmarking can be a chore - especially when you're trying to bookmark many websites or pieces of content. That is, until I found this great free tool, SocialPoster. Check is out.

Saturday, January 26, 2008

Get Results With The Help Of Internet Marketing

If you want to succeed online, you'll need to know a little about Internet Marketing.

Today's Marketing Tip: Internet Marketing

To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets can allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include:

1. Website Directory Listings. Before you begin any marketing campaign, make sure that the website you're promoting has been listed in the common directories such as DMOZ, Yahoo!, and Google.

2. Generating Traffic. In order to realize a return on your investment, you need to generate traffic to your marketing pages. There are a number of ways to do so online. Some of the most popular include Google AdSense, Overture, and Looksmart. Other methods include affiliate programs and targeted website advertising.

3. Marketing Pages. Don't lead prospective purchasers to a generic website. If you do, potential buyers won't know what to do next. The easier you make if for prospects to take advantage of your offer, the better. Whenever creating a marketing campaign online, provide a specific page for leading purchasers to your product or service or a billboard that showcases the offer.

4. Testimonials. Customer testimonials are the most powerful way to sell your product or service. When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer.

5. Create a Compelling Offer. Be sure to offer something that no one else is currently offering. If your offer is similar to your competitors or is not very interesting, consumers have no reason to learn more. Of course providing something for FREE is often a great way to entice potential customers.

6. Developing Trust. Before anyone will buy from you, your website or company needs to be seen as reputable. A good method for developing trust is to purchase and display safety and reliability icons such as BBB Online, Trust-e, and VeriSign.

7. Provide a Guarantee. Nothing makes a consumer more comfortable with a purchase than offering a guarantee. Perhaps you can offer a 100% satisfaction guarantee or a money back guarantee. A guarantee is a great way ease the risk of making a purchase.

Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising. Online, you can easily measure you return on investment and refine your marketing campaign over time to improve results.

Thursday, January 24, 2008

SEO Software

If you're a regular visitor to my blog, you know that I like to share the tools and resources that I've found to be the most effective during my 13 year marketing career. Since I launched my first website (MarketingScoop.com) in 2004, I've been infatuated with the need for #1 Google rankings.

In 2006, I began using a software program called SEO Elite and quickly saw results. Today, SEO Elite is one of the most popular search engine optimization products on the market.

What I love about the product is that it is incredibly easy to use and gives you the specific sites to target for link building - resulting in a higher placement on Google and other major search engines. If you want to improve search engine rankings with the help of easy-to-use software, then take a look at the SEO Elite package.

Wednesday, January 23, 2008

Build One-Way Links To Your Website Through Directory Submissions

One of the best ways to improve your search engine rankings is through the development of one-way links to your website. Whether your website is brand new, or has been around a while, getting listed in the top FREE directories is important for search engine optimization purposes. I personally use software to help expedite the submission process (which can be very time consuming) for my many websites.

What's nice about this software, is that it provides access to many of the main directories for free. There is also a paid version that gives you access to many more directories that can improve your search rankings. My feeling is, if it will help increase my search results, its worth it.

Directory SubmitterDirectory Submitter

Build more than 1,000 one -way links to your website with this online marketing tool. The Directory Submitter is your key to submitting your site to hundreds of key Internet directories. This tool is easy to use and gets results!

Keep your questions and suggestions coming! The more everyone contributes, the more we can call benefit.

Sunday, January 20, 2008

How To Generate Free Traffic To Your Website

Today's Marketing Tip: Traffic Exchanges

Are you trying to generate traffic to your website but don't want to spend a ton of money doing it? One of the best ways to generate "free traffic" to your website is with the help of traffic exchanges. The concept of a traffic exchange is that you browse other peoples websites. In return, they browse yours.

The traffic exchange or traffic swap is a great way to generate traffic for free - especially if you can get others to help you browse in exchange for traffic credits. I personally use TrafficSwarm. TrafficSwarm is one of the more popular traffic exchange sites that lets you exchange traffic while accessing relevant content.

Saturday, January 19, 2008

Making Money With Affiliate Programs

Did you know that if you own a website, you can make tons of money selling other people's products? Doing so is easy if you start with some of the largest online resources for affiliate programs.

The best part of affiliate marketing is that you do not need to keep inventory or even create marketing materials. Sites like ClickBank and PayDotCom connect those with products to sell with website owners looking to market and sell products (to earn a commission). Register with one of these FREE sites and start making money on the web today!

Click Bank - This is one of the top resources for anyone interested in making money from affiliate programs. Search for a program and begin selling products on your website. If you have products to sell, become an affiliate and get others to sell products for you. Click here...

PayDotCom - PayDotCom.com is fast becoming on one of the leading affiliate sites allowing for vendors to sell their products through an affiliate network and providing affiliates with products to sell. Click here...

Wednesday, January 16, 2008

Today's Marketing Tip: Article Distribution the Easy Way

Whenever I find a tool that helps me apply my search engine optimization strategies more quickly, or more efficiently, I love to talk about it. Today's marketing tip is all about article distribution. I have built more one-way links to my website using article marketing, than any other SEO technique. I used to submit to top article directories manually using Article Submitter Pro.

This type of software has reduced the amount of time it takes me to submit my original content to article directories significantly. In the last few days, a friend of showed me how to submit to article directories automatically. Most of you know from reading my posts that I don't recommend a tool or product unless I use it myself. This particular service distributes your articles for you for a reasonable price. If you want the benefits of article marketing but don't want to spend hours and hours distributing them, check out ArticleMarketer.

Tuesday, January 15, 2008

Google Analytics

One of the best ways to improve the overall revenue you generate from your website is through on-site optimization. The practice of on-site optimization is all about data. Who are your visitors? Where do they come from? When do they arrive to your site? and What path do they take? Understanding who your users are and how they navigate your site can be truly eye opening.

Analytic software used to cost tens of thousands of dollars. If companies wanted to understand their web browsers, they needed lots of resources and capital. Today, there are a number of free resources you can use to better understand your user base and their on-site behavior. Alexa and Quantcast are two of my favorite resources for determining website traffic and user profiles.

Recently I installed Google Analytics and have been pleasantly surprised with the amount of data and information it provides for purposes of optimization. Not only can you learn about the performance of your website, you can also discover which pages your browsers are accessing. More importantly, you can see from which pages they're leaving your site.

If you want to optimize your websites performance, begin by learning about your traffic and the performance of your website. Find out where you're losing browsers and make changes. The result can only be a higher performing website!

Monday, January 14, 2008

Today's Marketing Tip: Exposure For Your Blog

Are you blogging yet? If not, open a Blogger or WordPress account today and start blogging. Today's marketing tip is all about blogging. This is a great way to easily build a website that gets indexed. Once the site is available via search engines, it will generate a Google PR.

After your blog has been established and has a Google PR, you should link back to your main website. This will build your sites value and consequently improve search engine rankings. This techniques is simple and can be quickly implemented.

Another strategy is to let large blog directories like Technorati know that your blog exists... you'll tap into another world of traffic! To learn more, check out the Technorati Profile I created in under 2 minutes!

Saturday, January 12, 2008

8 Ways To Achieve #1 Google Rankings

It's amazing how quickly things can happen with the help of the Internet. Less than 10 hours ago I was on the phone with a fellow marketer and new found friend, Bob Sommers. Bob interviewed me for his website Recognized Expert, which is one of the best websites available today for accessing today's most prominent marketing experts.

If you haven't checked out this site , you're missing out. Bob has interviewed some of the top marketing professionals in the business, revealing powerful marketing secrets to help you grow your business. From one marketing expert to another, this resource is invaluable! I've included a link below so that you can hear the full interview with Bob where I reveal just a few of the secrets I offer in my SEO ebook, The Webmasters Book of Secrets.

Enjoy the interview and be sure to bookmark it. Recognized Expert makes it easy to bookmark your favorite experts on the most popular Social Bookmarking sites including Digg, Del.icio.us and more.

Wednesday, January 9, 2008

Getting Your Website Indexed in Less Than 24 Hours!

Today's Marketing Tip: Getting Indexed Quickly.

It seems like each year, I keep adding websites to my portfolio. On thing I always struggled with was getting my website indexed quickly by major search engines (like Google). I recently read a post by internet marketing tip master Michael Jensen of SoloSEO.com where he provides advice - and real world experience on getting a site indexed in less than 24 hours. Here are the steps he uses. You can apply these to any website and see results.

1. Create a website or micro-site. Five pages will do. Examples include a home page, About Us Page, Sitemap, etc.

2. Put the pages in a simple template with a good internal linking strategy. That is to say you should like to all of these pages from each page (ie. navigation).

3. Add a link from one of your other sites. Try to make sure that the site providing the link to the new site is contextually relevant.

4. Tag your new website on 2 or 3 social book marking sites.

5. Comment in a forum and post a link back to your site. Even if you can't use link text, place your URL in the post preceded by http://.

6. Put your URL in one directory and submit to Digg.

7. Install Google analytics and consider adding Google Adwords. Google favors websites that drive revenue to them.

8. Create a sitemap and ping Google. Mr. Jensen also mentioned that he put the sitemap in his Robots.txt file. Not exactly sure about this one, but certainly a valuable strategy. Be sure to log in to Google Webmaster Central and submit your sitemap. You'll need to place a file on your main directory for Google to verify that you own the site, but its pretty easy to do.

In as little as 24 hours, your site will be indexed by Google. It's that simple says Internet marketing tip master Michael Jensen. If you've tried this approach, be sure to comment on this post...

Sunday, January 6, 2008

The Best Day To Send Email

The success of your email can change from day to day. The question that many marketers ask is, "Which day is best?" According to a new eROI study, the "best email day" appears to be Wednesday. "The average open rate on Wednesdays in the third quarter was 25.4%, and the average click rate was 3.9%," reports MarketingChart. As for the time of day - this study really got into the details - "there's a marked upward trend as time passes," so click rates peak around 4 PM, and open rates top out an hour later.

This timeframe holds unless your industry happens to follow some special schedule. Or until everyone learns of the eROI study, email recipients respond by changing their habits, and the whole thing gets turned on its head. In the short term, maybe it's just best to stop overthinking things and try to send emails midweek.

Saturday, January 5, 2008

Today's Marketing Tip: Custom Web Design and Programming

Whether you're a small business or fortune 500, getting a website designed, a jump pages created, or online ad made can be a real chore. Today's marketing tip is all about the best, most affordable way to find talent who can help you "do the work." Best of all, you can find qualified individuals who can help your busy very inexepensively.

One of my favorite resources for finding Freelance programmers, Web Designers and Copywriters is GetAFreelancer.com. The service is free to use and you can simply describe your project and have qualified freelancers and companies bid on the project.

Friday, January 4, 2008

Today's Marketing Tip: Fix Those Broken Links

When browsers reach your website, the challenge is to keep them there and provide a good user experience. Broken links are a sure fire way to lose points with even your most loyal website users. Check all of your links with this great link checker tool called Link Sleuth. It's a little odd as the mascot for the site is an Alien, but it's one of the best free tools I've used for ensuring that all website links are working properly.

Analyze Your Website

Great tools are hard to find. That's why I've created the "Good Marketing Tips" Blog. I spend the majority of my time working with tools to help my online marketing. I recently found a tool that evaluates the overall structure of your web page including time to load, number of images, size of code etc.

Today's Marketing Tip: Make sure your website is SEO optimized. Click here for this free tool that will quickly evaluate your website.

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