Thursday, July 2, 2009

Marketing Tip #195

Is your marketing proving more challenging today? I hear from a number of marketers that they are having major difficulties acquiring new customers. So in today's blog post I wanted to talk a little about new client acquisition and some marketing tactics you can use.

Tactic #1: Referrals. This is something this is largely overlooked but very effective. Reach out to your current customer base and ask them for referrals. Even better, provide an incentive for signing up and/or referring new customers to your product or service.

Tactic #2: Introductory Pricing. This is usually called try before you buy and is a great way to get people started. Offer an introductory fee that is a fraction of what it normally costs for a month of your service. Or offer first time buyers a 30% discount. All you need to do is break even on the first purchase as many of these customers will become repeat buyers.

Tactic #3: Offer Value Add. One of my favorite tactics is to offer a free guide or work shop. This equates value to you, your service, or your product. Offering something that gets people engage at little or no cost is paramount to success.

Try these marketing tips to see if you can drum up some new business! After giving it a try, be sure to comment below so that others can learn from your success.


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