Saturday, December 17, 2011

Social Marketing Tips For Online Success

More and more people are asking me about the best ways to use social media to run a successful online business. Although the social media marketing landscape can seem difficult to navigate, the truth of the matter is that basic online marketing principals still apply.  If you want to succeed online with social marketing, follow these helpful marketing tips.

Marketing Tip #1: Spread the word
Build a list of followers using all potential touch points.  Develop accounts on all of the major social media channels like Facebook, Twitter, and LinkedIn.  Once you've created and optimized those channels you need to make it easy for potential followers to sign up or follow you.  This can only be done if you're using your website, email, and other touch points to invite users to follow.

Marketing Tip #2: Incentives are key
Provide an incentive for people to follow you via social media. Why should people follow you?  Unless you're a Hollywood movie star, people aren't going to follow you for their own health.  Consider what type of exclusive benefits you can give to those who follow you via social media.  This is marketing at it's best - don't lose site of that.

Marketing Tip #3:  Create value
Your social media marketing must provide something of value.  If all you plan to do is spam your followers with offers, they will unsubscribe.  Choose special offers, valuable content, and information they can't get anywhere else as part of your regular communication plan through social media.  This has tremendous benefit and will keep your social media channels in good standing.

Marketing Tip #4:  Encourage others to share
Many times in marketing you need to ask for a referral and ask for the sale.  The same is true with social media.  Ask your followers to bookmark, retweet, and share certain communications and offers.  The more you ask to share the more your followers may consider it as something they can do to support the brands they love.

Social media marketing  is important today but follows many of the same principals that are necessary for effective marketing - period.  Just because a new media has come along in recent years doesn't mean that the core marketing principals that have built the world's largest brands have suddenly disappeared. 

Focus on delivering value to your customers and prospects to grow your business using social media as part of your marketing mix. 

Thursday, September 29, 2011

Good Marketing Gets Better!

Marketing success takes more than chance.  To improve your marketing results, you'll need to be open to the simple process of: strategy, campaign roll out, testing, measurement.  Repeat and rinse.  

Successful marketers know that the best way to drive conversions is through a well refined marketing funnel.  If you begin with the end in mind, measurement, then you're well on your way to developing a marketing program that continually improves over time.

How to Begin
The best place to start is with an idea of your audience, timing, offer, and message.  Once you've determined the particulars of your campaign, its time to choose the medium.  During the process make sure that you are collecting data. This could include visitors, calls, or some other form of conversion.

In the end you'll have information to build on.  Your initial results are called your Control and will serve as a target to improve upon with your next campaign and the campaign after that.

Friday, July 22, 2011

The Power of Internet Marketing Tools

Creating an effective website is not always as easy as it might look. It is true that there are people out there that are gaining speed and making great money through their sites, but there are also site owners that are not doing so well. In order to save a struggling site, look into Internet marketing and SEO tools that are going help get your site going again.

It is important to make sure that any online marketing tools are used effectively. Those who do not know what they are doing are not going to get the desired numbers of traffic and profit results. If you can take a little bit of time to learn about the actual tools and what they are meant to do, it will be much easier to use them to your advantage.

When a site owner creates a blog they will need to make sure that they use the right plug ins. Every blog site will offer their own plug ins to members so find out what your current blog site offers. If a blog has not yet been created, it might be a good idea to make some comparisons and find the site that has the more effective plug ins to use.

Different software will also aid any website owner in keeping track of website traffic numbers and profile of visitors.  This is essential for shaping your website development.  It's also a good idea, in addition to using software to monitor your website, to reach out and engage online marketing experts.  Doing so is essential if you want to stay on top of all your online marketing and grow your business.

Free or inexpensive online marketing tools are incredibly easy to find today.  The great part is that free tools have really improved over the last few years and can do a lot to keep costs down to a minimum. Effective tools that come at no cost to the user are out there, its just a matter of doing a little research.  Join a marketing forum and listen to what others are recommending.  You can even ask specific questions and get the answers you need to find valuable resources.
SEO and online marketing is very important for each and every site out there. Website owners who are having some trouble with growing their business will need to research and consider using tools that can help guide them in the right direction. Get started right now and see how dramatically your results can improve with the help of Internet marketing tools.

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