Thursday, July 9, 2009

Marketing Tip #196

Link to me please! I find it pretty funny that so many people have, all of a sudden, woken up to search engine optimization and the concept of improving organic search results. I don't know why it's taken so long but I feel like the industry is finally starting to shift.

As a marketing person who has always been involved with promotion - from print to the web - organic and paid search marketing has always been important to me. I've taken dozens of courses, seminars, etc. on both of these topics (I even wrote a book about it) yet I still feel like there is always more to learn.

Now the rest of the free world seems to be focusing on taking their online marketing to the next level. What does this mean for each of us? I think for some of us it means that we're in a good position to teach others about doing business online, what works, and what doesn't. I think for others who are less experienced in this area, it's more of a wake up call.

If you're not comfortable with doing business online, search engine optimization, or even PPC marketing, then get comfortable. Take a course, an online seminar, or do-it-yourself. I was reminded while reading a book last night that nothing can take the place of actual experience. Do you have your own Adwords account? Website? Blog? If you don't, get started. This is the best way to learn and costs very little.

By staying on top of your game you can help others and more importantly help yourself. Where do you stand on this topic? Do you feel that seo and ppc are now part of your discussions more than ever?


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