Wednesday, October 7, 2009

Getting Results With Twitter

Wondering how to use Twitter for marketing?  This is a common topic today among marketers and the answer might be something different than what your expecting.  It's certainly not what you're probably finding on Twitter today.

Most of what you see are people Tweeting about "Make money with X" and providing a link.  We all know this is an affiliate link and they're just trying to make money.  Okay, it's a free market economy, I get it.  But I also know that people hate to be sold.  I have no interest in signing up for a sales person to visit me all day every day - not my idea of fun.

So, if you're wondering how to make Twitter work for you, put yourself in the shoes of your audience.  How can you create value for them?  Use Twitter to give stuff away, provide information, and ultimately build your list.  We all know the power is in the list so get users to sign up for a free eCourse, download, or feed.  

Twitter is for building a following and getting people through the door.  That's the first step to selling them.  Anyone trying to sell directly on Twitter is in for a big disappointment.


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