As a frequent blogger, I often get solicitations via email as well as information on new products or services. I've been on the lookout for social media related "stuff" and found this one particularly interested with regard to what's new in social media marketing...

uVizz is the first platform for user-generated advertising on social networks. It gives social network users the ability to create videos for advertisers that cause buzz. The videos then spread among users on social networks around the world. What makes our system unique is that we reward the users for their roles in video creation and delivery. They'll be referring the videos to their friends who they think will be interested.

By doing so, advertisers are able to have their brands included in social network conversations. uVizz works for any budget (large or small), allows advertisers to specify demographic requirements for video views, and enables them to lock in the cost of an actual user exposure. Advertisers have complete control over the video approval process and can start a campaign with as little as $100.00.

The clear advantage for advertisers when using uVizz is the "Unique Video View". They are only charged for a view when a user watches a video for the first time and meets the advertiser's defined demographic profile (age, gender, and location). Should a user meet the demographic profile and want to watch the video multiple times, the advertiser is charged only once. All other views by that person are free. We're able to provide this because users will add uVizz to their social network profiles, which enables us to know who they are and their demographic information. We track them in the system and know what videos they've created, watched, and referred to their friends. The charge for a Unique Video View is just $0.15.

We’ll be launching uVizz on June 15th. We'll be live with Facebook, Twitter, Bebo and Friendster. During the last few months, we’ve started signing clients and ad agencies from around the world. The feedback we’ve received has been fantastic. The agencies are very impressed with the way uVizz will enable their clients to safely integrate user-generated videos into their marketing strategies.

I'm not big on endorsing someone else's product without using it myself so if anyone begins using this new application and can comment via this blog, please do so! To learn more, visit http://www.uvizz.com

Posted in: marketing facebook