Monday, June 1, 2009

Marketing Tip #181

Here's a short tip that has had a favorable impact on all of my web site's rankings in the past year. Once you've completed coding your web site, blog, or jump page, run it through the W3C validator. Just go to and click on the validator button.

This tool checks your code against W3C standards. When coding standards are up to snuff, you have a much better chance of having your website crawled quickly and thoroughly by search engines. You want to make things easy for the search engine spiders who will ultimately determine where you rank.

The validator is quick and easy to use. Simply enter your URL and captcha text and you're off and running. When the detailed error report comes back, make corrections to your code. If you're having trouble, find a programmer using eLance or

Best of luck!


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