Wednesday, September 30, 2009

Optimizing Your Web Pages Are Essential For Marketing Success!

On-page optimization is where you should begin and SEO campaign. What you do on your web site and various web pages has a significant impact on search engine results. Even though off-page optimization is a critical component for higher rankings, on-page techniques are essential for building a strong SEO foundation.

Here are a few SEO tips you can use starting immediately to make your site more search engine friendly and begin enhancing overall rankings on all types of search engines.

Optimize Your Website Name. If you have not yet picked a URL for your website then consider purchasing one that includes your keyword but is broad enough to represent your business. Additionally, try to find a website name that is memorable. This helps with word of mouth and repeat visitors. Include your main broad keyword into your URL.

Optimize Your Page Title and Header Tags Including H1 and H2. Develop a title that is relevant to your website content and which has no more that sixty characters. The reason you want to keep your title to a fixed width is because longer titles wont display fully on search engine results listings. The title is important because it gives you an opportunity to display your keywords and entice browsers to click on your link.

The first headline that appears on your page should include your keywords and be in the form of an H1 tag. The sub text should be presented as an H2 or H3 header. This reinforces the importance of your keywords and indicates prominence oriented around the specific content included on your web page.

Optimize Your Meta Tags. Search engine optimization experts debate the value of meta tags for search engine ranking enhancement. I can tell you that meta tags include a variety of tags including title, description, and keywords. Even though meta tags are less important that it was many years ago, it still plays an important role in optimization.

Today, meta tags are used as a starting point and a reference point for search engine crawlers. Your meta tags need to be aligned to your page content and also include your keywords. This creates consistency, something that search engine spiders yearn for. So make sure to fully develop your description and keywords. I suggest limiting your keywords to no more than twelve and limiting your description to about 150 words maximum.

Optimize your keyword density. Keyword density is an important factor in search engine rankings. Your keyword density should be no more than 5 percent on any given page. Instead of focusing on keyword density alone, you are better off focusing on the placement of your keywords and treatment of your keywords. Focus on H1 and H2 tags and place keywords through out your web page. You should have an instance of each keyword phrase in bold, italics, and underlined to complete your on-page optimization effort.

Varying Your Keyword Phrase. Each time you list your keyword phrase, change it up a bit. Rather than stuffing your site with the same keyword phrases again and again, use keyword variety. One way to do this is to add a word or two before your keyword phrase and after it. Creating variety is critical because it shows each search engine that your site is really about the core content you are promoting.

The most important part of any SEO effort is to make your website appear natural and have a good flow. You want to make sure that your site presents valuable content and follows on-page optimization best practices. Use these suggestions as a guide, you will be on your way to a fully optimized website.

Tuesday, September 22, 2009

Create A Marketing Plan That Gets Results

If you're looking to succeed with a basic marketing plan, then youll need to focus on some core elements of a plan that targets the right audience and produces a result. For your marketing to be truly effective, you should consider using multiple media and a number of touches.

There is so much competition today that the messages you use need to be unique. The effectiveness of any marketing campaign is directly correlated to the quality of your list and offer. Before you even begin, think about your product and what motivates people to buy.

Over the past twelve years I have discovered that marketing results are relatively consistent when sound marketing practices are applied. These techniques can be effective in virtually any industry and with any type of campaign you have. Consider developing your marketing campaign using these strategies:

Set specific marketing goals. Before you start, think about what you want your marketing campaign to accomplish. Most marketers focus on conversion but you need to define what that means for you and your business. Some marketers are looking for a sale while others are looking for a download. Before you get started, consider what action you want your respondents or visitors to take and how you are going to measure the result.

Segment your market. Don't try to market to everyone. If you do, your campaign will not be successful. On the other hand, if you consider the specific audience you're looking to attract and find them, your chances of success increase tremendously. Review your current customer and find others like them if you wish to generate a positive return on investment.

Identify key messages. What are the key messages that resonate with your audience? Have you used successful headlines or email subject lines in the past? If you have, use these as a baseline and build from there. You need to speak in the language that resonates with your customers if you are going to get their attention and gain their trust.

Determine which offers you are going to test. The only way to ensure a successful marketing campaign is by testing various offers. The offer is a key component for driving results and can always be improved. Your best bet is to test multiple offers by splitting your list, your web visitors, or viewable audience. Once you find and offer that works, try to beat its results during the next campaign.

Leverage an integrated marketing approach. Use more than one type of media if you wish to enhance your results. Do not settle for a single email, post card, or advertisement. Rather, discover the media that your segment uses to get their information and buy their products or services. This can help you determine the best way to reach them. Once you develop a campaign, utilize as many of these media types to convey your message and offer.

I have found that using these techniques are paramount to producing a favorable return on your marketing investment. In addition be mindful of campaign timing. Even if all of the above criteria are met, your campaign may still fall flat if you have not exposed your audience to the right message at the right time.

Consider each of these steps before creating your next marketing campaign in print or online. Your marketing is only going to be successful when you set specific goals, segment your market appropriately, use effective messaging, and create a compelling offer. Experiment with different media to get your message across and deliver a winning marketing campaign.

Michael Fleischner is an Internet marketing expert, author, and blogger who helps small and medium sized businesses enhance their marketing effectiveness. Discover helpful marketing strategies at The Marketing Blog.

Wednesday, September 16, 2009

The Google Quality Score

I recently delved back into PPC marketing. To be truthful, I've rarely if ever succeeded with an ongoing campaign. In essence, PPC has been hit or miss for me. When starting with my last campaign to promote 2 new affiliate sites (Culzee and I began reading up on changes in the PPC world.

What's great is that I found a lot of information about Google's Quality Score. Quality Score is important because is determines how much you spend per click. Based on everything that I've read, here are the top tips for improving Google Quality Score.

1. Keep copy relevant to landing pages and include the keywords you are bidding on within your page.

2. Keep the keyword density on your page to around 2%. Again, this speaks to relevance in relation to your ads and keywords.

3. Do your best to mask affiliate links. If you don't have your own system for masking these links consider using tinyURLs.

4. Have a number of content pages accessible from your landing page. This can be articles, blog/blog posts, or related content.

5. Include the main keywords you are bidding on in the URL of the site.

6. Use each of your meta tags appropriately (don't stuff), including relevant keywords, description, and so on.

7. Provide links from your page to a number of authority web sites. Google likes to see that!

8. Submit your xml sitemap via Google web master tools once your site is completed.

9. Include sections such as about us, terms and conditions, and contact page. This identifies your site as a legitimate business.

10. Exclude any pop-ups or pop-unders from your site.

Whether you are a heavy users of Google Adwords or a casual user, ensuring a high quality score is essential for producing profitable campaigns. Begin your development with a focus on quality score and you're sure to improve the profitability of each campaign.

Thursday, September 10, 2009

Online Marketing Success With Article Marketing

Article writing can do truly amazing things for you and your business. The key is understanding how to create appealing articles for your audience and then submitting them correctly. The good news is that tools such as article creation software can help you with the writing and submitting of articles. As a result, you will get the exposure and traffic needed to succeed with online marketing.

The first thing that article writing software provides you is a deep understanding of the power of niche marketing. Trying to create an article that will be read and acted upon by everyone is a big mistake. By trying to appeal to the masses you will appeal to no one. Focus your article marketing on a particular niche and write something that is of interest to the audience you are trying to reach. This improves the chances of converting readers to customers.

After writing your article, consider the appropriate category the article belongs to. When creating content for a specific audience, you want that content to appear before the right individuals who will benefit from and act upon the content. Choose your category carefully because it could make the difference between low and high conversion rates.

Most pieces of article creation or article submission software provide tools like spell check and grammar check. Too often people using these tools ignore the warnings provided. Doing so reduces your credibility as an authority figure and undermines the effectiveness of your article. Always spell check your content before submitting.

From there, you will find that article creation software will help you identify everything needed to submit to various directories. You will be forced to go through and submit the different information that directories require such as keywords, a brief summary, title, the article itself, and a resource box. If you are confused with any part of this, the software will walk you through to help you better understand.

The final feature of article writing software is that it can provide image verification. Essentially, when submitting to directories, users are often asked to verify an image or code. To submit your article, this code must be entered. The proper piece of software can do this for you, speeding up the submission process and avoiding any obstacles you may encounter.

The process of article writing is effective for improving organic rankings and driving traffic to your web site. To be effective, you need to know how to write effective articles, how to complete online submission forms correctly and choosing the most appropriate category for your article. These are just a few of the many ways you can benefit from article creation software which can lead you through the process step-by-step.

Monday, September 7, 2009

Article Marketing Builds 43,000+ Inbound Links..

Hey all.. I've been getting lots of questions on the success of my article marketing. Not only does article marketing drive a significant amount of traffic to my web site, but it helps tremendously with my search engine rankings.

In this video, I show just one of my articles and how it's produced more than 43,000 unique inbound links to my main web site. I've also provided a review of the top article marketing tools and resources available at Be sure to check it out!

Thursday, September 3, 2009

Good Marketing Means Good SEO. 5 Tips For Top Web Site Rankings

As someone who makes a living improving search engine rankings, I can tell you that there is a lot of bad information out there about SEO. What if I were to tell you that the road map for achieving top rankings was within your grasp? The holy grail of rankings is not imaginary. As is true with any major success, it leaves clues.

By working with literally hundreds of small and medium sized websites, I have found that top ranked sites have a number of factors in common. What are they? I'm about to share these factors with you and explain what separates those in the top Google positions and those that are never found on page one of search results.

The first search engine ranking factor has to do with the anchor text of all inbound links to your website. Google and other search engines use the anchor text from other sites linking in to determine what your site is about and what it should rank well for. If websites link in only using a URL, and not your keywords in the anchor text, email them and ask them to update your link. The link should always appear with your most important keywords.

The second most important aspect of search engine factors is to include your keyword or keyword phrase in your title tag. This is important not only for search engines to identify your page but it becomes what is displayed in search engine results lists. In addition to the title tag, make sure to include your keyword and keyword phrases in both the description tag and keywords meta tag.

The third ranking factor to consider for your web site is link popularity. This phrase has been talked about in search engine circles for a while but can be equated with Page Rank. The concept of Page rank or link popularity for that matter take a number of factors into consideration to identify the quality of web pages from an external perspective. The largest factor that influences search engine rankings is the number and quality of links that are pointing to a web site or web page.

The fourth ranking factor to consider is the variety of domains linking to your web site. If you have hundreds of inbound links from a single web site, they carry less weight than only a few inbound links from separate and distinct sites. The key here is that different sites are essentially placing their vote. Focus on diverse link building strategies among many different web sites.

The fifth ranking factor is placing your keywords in your root domain. If you are unable to acquire a domain that has as the format, don't despair. You can vary your domain by including words before or after your keyword. Short of being able to acquire such a domain, place your keywords using a sub-domain structure or placing a folder on your root domain. This can have a positive impact on your overall rankings.

All of these factors are important for top search rankings. Don't overlook any of them if trying to improve your search rankings for particular keywords or keyword phrases. Also, be sure to continually read up on the subject or consider any one of a number of SEO training programs that can show you how to have more impact with your optimization efforts.

Michael Fleischner is the Author of SEO Made Simple and offers SEO training for small and medium sized businesses. Be sure to get free search engine optimization and Internet marketing help at the Internet marketing forum

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