Affiliate Programs: How To Make Money

Today's Marketing Tip: Selling Products Online Through Affiliate Programs.If you do anything online, you must be aware of the fact that each day, affiliates (also known as resellers) are generating millions of dollars selling other peoples stuff. The process is simple and can certainly supplement your income. Some online marketers actually sell affiliate products full time and make an excellent living.Simply said, you place a link on your website and encourage individuals to purchase a product. This can be done through a house list via email, a promotion on your webpage, or through online advertising. Once an individual clicks through to...

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Posted in: affiliate programs

How To Create A Sitemap

A sitemap is similar to a table of contents you might find in a book. A sitemap is important because it guides web browsers to particular parts of a website they may have an interest in. Sitemaps are also where search engines look to find related pages to a given keyword or keyword phrase. If you have a sitemap, search engine spiders can easily navigate your website.Watch the latest videos on YouTube.comCreating a sitemap is a relatively easy process. You do not need to be a programmer or have specialized knowledge. All need is Notepad, a program editor, and some patience. Here’s how you can build your own sitemap:Create a listing of your websites pages using Notepad.You don’t have to be a Notepad per se, any text editor or word processing program will do. First, make sure to type in all...

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Marketing Tip: Yahoo! Answers

One good marketing tips is the use of Yahoo! Answers. This is a great place to find answers to some of your most commonly asked questions as well as those that are more difficult to answer. I spend a few minutes each day at Yahoo! Answers responding to questions related to marketing, Internet marketing and SEO. Here is one such question that I recently responded to:Q: Is the Alexa Page Rank a reliable indicator of a site's popularity?A: There are a number of resources you can use to determine a site's popularity. Although Alexa has been around for some time, it only provides a small piece of the overall puzzle. When looking for a site's popularity,...

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Posted in: Yahoo

Today's Good Marketing Tip: Focus

So often as marketers, small business owners, or professional, we find ourselves focused on way too many things. The same is true of marketing. What I find is that when you focus on a particular marketing tactic, you can make progress. When trying to focus on everything at once: advertising, direct marketing, email marketing, ppc, trade shows, etc., the results are never quite the same.Today's post is all about focus. I have found that throughout my career, I have achieved the greatest results by focusing in a given area and establishing a baseline. Once I've "mastered" and area, its time to assign that responsibility to someone else with...

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Today's Good Marketing Tip: Testimonials

Are testimonials quite what they used to be? Many of my marketing colleagues are challenging me on the value of testimonials. It's my belief that testimonials are still king. However, in today's marketing world, I think it's more a matter of how you present them.The traditional quote from a satisfied customer still have value in my opinion. And many sites continue to use them (example: SEO Elite Review Blog). However, many have taken testimonials a step further using audio and video. I think this is a step in the right direction. This adds a believability factor when you can engage multiple senses.What should you do with your testimonials?Start....

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Posted in: good marketing tip testimonials

The Webmaster's Book of Secrets Review

If you're new to Internet marketing or have been at it for quite some time, no doubt you've heard about The Webmaster's Book of Secrets. This official review of one of the fastest selling SEO ebooks of all time is brought to you by MarketingScoop.com.The Webmaster's Book of Secrets was written by SEO expert, Michael Fleischner. In this SEO ebook, Michael reveals the proven techniques he learned throughout his career from some of the nation's top SEO consultants.Michael used the very techniques revealed in this guide for achieving number #1 Google rankings for his blogs, web sites, and forums. The book is divided into two primary sections:Section...

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Posted in: improve search engine rankings,Webmasters book of secrets

More About PPC Bully

For those of you who have been involved with PPC marketing for awhile and use Google Adwords you must be well aware of the fact that it is getting much more difficult to make money using PPC marketing. Not only is Google getting stricter with their rules of advertising with Adwords, but every year hundreds and thousands of new marketers are jumping into the PPC game and making it more difficult for the little guy to get ahead and make a profit with an Adwords campaign. Now it used to be that if you wanted to run a successful campaign with PPC that all you had to do was launch a campaign, throw in a couple of hundred ...

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Posted in: ppc bully

Using YouTube In Your Marketing Mix

Today's Good Marketing Tip: You TubeOne of my subscribers sent me this email about how he was finding great sites to link to him. He was finding these sites on of all places - YouTube.Watch the latest videos on YouTube.comNow before you think you know what I'm talking about let me explain and give you the short version of the email he sent me. He said that he was looking for content to add to his sites and thought he would look on YouTube for some videos.He found some that worked for his niche and then he noticed something he had never seen before. When he clicked on the video and it started to play he saw there was a tab below that video that was called "Statistics & Data". When he clicked on it, YouTube listed all the sites generating clicks for that video.Now, maybe you've seen this...

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Posted in: YouTube

Make the Most of Social Media

Social media can be defined, for our online purposes, as any web site in which the content of that site is primarily user driven. In other words, the site owners don't create the content, the users do. Some familiar examples might be blogger.com, myspace.com, facebook.com, and similar sites.Social media also include social bookmarking sites, which are becoming evermore popular these days, especially by users in their 20's and 30's.A social bookmarking site is a web site like Digg and Delicious. There are dozens of them. They usually operate as a way to store Internet bookmarks online. Think of the familiar "Favorites" folder in your browser....

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Posted in: bookmarking

What Is the Easiest, Most Reliable Way To Generate Traffic To Your Web site or Blog?

Today's Good Marketing Tip: Article MarketingGetting high quality traffic is probably the biggest question asked by both new and established online businesses. After all, it makes no difference if you are selling a product, promoting affiliate links, or displaying adsense - you need traffic. And loads of it. So how do you do it?Well, you could buy advertising. Hmm. Expensive. It is easy to spend several thousands of dollars A MONTH through Google.You could buy text links. Also expensive - and rapidly losing effectiveness in the search engines. Just 100 links can set you back upwards of $2,000. But you need THOUSANDS of links for most...

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Posted in: article marketing

How To Make Sure Your Web Site Visitors Convert: Engage Them

Today's Good Marketing Tip: Web site conversionMarketing people have been trained to always have 'a call to action,' on their web site - a request to act or lose the opportunity of a lifetime. I'm sure you've seen the infomercials, website presentations, and online direct marketing promotions.You're familiar with the marketing language, "act now and we'll send you two pieces of junk you don't need, but wait there's more..." Does any intelligent person really respond to this kind of pitch, and what self-respecting business would actually behave in this manner?The truth is, that if you sell something of value at a reasonable price, and you treat...

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Posted in: website traffic

10 Secrets to Using Twitter to Attract More Followers and Get More Clients

Are you familiar with Twitter? It's actually gaining significant popularity. It is essentially a single element, found in Facebook functionality, taken to an extreme. Some people, like today's guest poster are using Twittering primarily to market their business. Donna's clients, who create Twitter accounts for marketing, as well, tell her, "I'm signed up. Now what in the world do I Twitter about? How do I market my business with this tool?"Here are 10 strategies that I use regularly to marketing my business and my expertise via Twitter. Remember, you have only 140 characters for your tweet (Twitter post).1. How you're helping clients. Talk...

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7 Steps For Building A Successful Web Presence

Doing business in the 21st century will eventually require every company to have a website in one form or another. Whether your site is interactive or simply informational, there are steps you can take to ensure you're on the right track to creating a successful web presence, seven to be exact (at least from our humble perspective).Watch the latest videos on YouTube.comWhile following these steps will not guarantee a successful website, it is certainly an intelligent place to start.1. Perform a Business Analysis.What is a business analysis? Simply put, review your business requirements and your objectives. What do you want to accomplish? How...

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Posted in: website design

The Full-Proof Way To Generate Website Traffic

You no doubt recognize by now that having a website is essential for any small business in the 21st Century. A website allows your business to connect with customers, inform prospects, and gain your business’s visibility so you can earn more profits—even while you sleep.The cornerstone of every successful local business website is traffic. Getting traffic and standing out in the crowd is hard to do. You are busy trying to run your business, you don’t have time for SEO and you don’t want to waste your money paying some “expert” who may or may not know what their actually doing. And unless you’re an expert at online marketing, you will waste thousands of dollars and hours of valuable time trying to figure out how to advertise on Google, Yahoo!, and MSN effectively.The easy and simple way...

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Posted in: Web traffic

Video Marketing - Get the Most From Your Online Marketing

Video marketing is the big and if you don’t have a successful strategy in place, then you’re leaving money on the table.  Find out how to out do the competition and get more customers.Watch the latest videos on YouTube.comVideo marketing is one of the easiest ways to get ahead of your competition and sell your services to customers.  The future of the Internet advertising is video and providing video on your website is an excellent way to convince visitors to buy your products.  When you have a professionally done video, you not get more visitors, but your chances of sales increases.  Moreover, getting professionally made...

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Posted in: video marketing

Google Quality Score - What You Need to Know

Many people have been confused over the concept of the Google Quality Score. In case you aren't aware, or don't participate in pay per click advertising on Google via AdWords, there's a new concept in town and it's name is "Build a page." That's correct, build a page that is specific for every keyword that you're targeting with your AdWords campaigns. Google is asking that you have a targeted page for every keyword that you would like to advertise against. They're saying that if the keywords aren't in the title tag, content, and if the page isn't specific to the keywords that you would like to advertise against, there's a good chance...

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The Power Of Postcards: Enter To Win 250 Free Post Cards!

If you’re struggling to make the most of your marketing budget, consider using professionally created postcards. Unlike standard mail postcards are much more affordable and have a greater impact. (Enter to win our drawing for 250 free postcards – see below). Direct mail can be very costly – but it doesn’t have to be. When trying to reach your prospects with a powerful marketing message, postcards cut through clutter. Individuals can see your offer without having to open an envelope and search through pages of promotional material. Integrated campaigns that provide multiple benefits improve response rates. When developing a postcard...

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Make Money With The Marketing Funnel

Two of the main concerns I hear over and over is from people telling me they don't have time for marketing, and that they are frustrated because they aren't converting interest into paying business. The good news is, the 'Marketing Funnel' can help you solve both problems.So what exactly is a 'Marketing Funnel'? If you picture a funnel, you know it's wide and open at the top, and tiny and narrow at the bottom. As prospects go through the stages from 'I want to know more about you' to 'You're hired' they effectively move through the marketing funnel. Now lots of people make the mistake of offering something free at the top of their marketing...

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Posted in: marketing

How Marketing Helps You Renew Your Business

Today's Marketing Tip: Use Marketing to Renew Your Customers.There have been times when my marketing colleagues sit in a room and discuss current customers who have subscribed to a service - wondering how to encourage them to renew their services with use. I believe this discussion to be completely useless.The best time to renew a client is from the first day after a sale. You need to provide evidence of value to your existing customers from day one... not just day's before their service expires. Do you have products or services that must be renewed on a regular basis?Think about engagement. Do you engage your customer in a dialog throughout...

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Posted in: sales

Creating Website Is As Easy As 1-2-3

Before you start fiddling around with HTML editors, FTP clients, and Domain registrations, it's important to have at least a basic understanding of how all this works. This Website creation overview gives you an easy to understand look at what the process of building your own Website really involves.A website is a collection of files that work together to form a unified whole. These various files, from images to HTML documents and PHP scripts, or instructional software, are organized by a Web browser and displayed appropriately on a computer monitor.Watch the latest videos on YouTube.comWebsite creation is essentially the process arranging information in a way that can be translated by Web browsing software, such as Internet Explorer, and presented to human viewers. To do this correctly you'll...

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Posted in: website

PPC Bully: Improve Your Pay Per Click Advertising Instantly!

Today's Good Marketing Tip: PPC Bully.In the last couple of years, most marketers have increased their spend on Pay Per Click advertising at a faster rate than any other type of marketing. Why? Because Pay-per-click advertising, a.k.a PPC, is one of the most effective ways to target your prospects with the right message at the right time. And the greatest aspect of PPC? It's measurable.As an online marketer, I have companies asking me to review their products on a daily basis. To be truthful, I only review those products that I think can provide benefit to whatever I happen to be working on at the moment. I know it might seem selfish, but I'm...

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Simple Search Strategies

There's no question that search engine optimization is a field straddling science and art. As competition to command search rankings has exploded, SEO strategies have become increasingly elegant and complicated. Most marketers and business owners these days end up toiling over complex SEO solutions in pursuit of the-next-best-thing. Progress has its drawbacks, though. Many seasoned business owners actually overlook simple, yet highly effective, SEO strategies that could skyrocket their business in the search rankings. One such strategy is to use popular key words that are relevant to your business in your Web site's or landing page's URL. Given...

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Posted in: seo

Every Marketer Knows the Importance of Link Building for Their Websites

Link building is one of the biggest SEO tasks. It can often be confusing and difficult to come up with ideas of how to get started. Let's explore a couple of different techniques for using Yahoo Search to help you find some juicy targets by looking at your competitor's links.Watch the latest videos on YouTube.comFor example, let's say you're looking to build links to Nissan USA. First, look at the backlinks of your major competitor's sites using the link domain command. Here are the results you might get from this exercise: http://www.ford.com -- 236,000 backlinks (using: linkdomain:ford.com -site:ford.com) http://www.chevrolet.com --...

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Posted in: link building