Monday, December 29, 2008

Affiliate Programs: How To Make Money

Today's Marketing Tip: Selling Products Online Through Affiliate Programs.If you do anything online, you must be aware of the fact that each day, affiliates (also known as resellers) are generating millions of dollars selling other peoples stuff. The process is simple and can certainly supplement your income. Some online marketers actually sell affiliate products full time and make an excellent living.Simply said, you place a link on your website and encourage individuals to purchase a product. This can be done through a house list via email, a promotion on your webpage, or through online advertising. Once an individual clicks through to...

Wednesday, December 24, 2008

How To Create A Sitemap

A sitemap is similar to a table of contents you might find in a book. A sitemap is important because it guides web browsers to particular parts of a website they may have an interest in. Sitemaps are also where search engines look to find related pages to a given keyword or keyword phrase. If you have a sitemap, search engine spiders can easily navigate your website.Watch the latest videos on YouTube.comCreating a sitemap is a relatively easy process. You do not need to be a programmer or have specialized knowledge. All need is Notepad, a program editor, and some patience. Here’s how you can build your own sitemap:Create a listing of your websites pages using Notepad.You don’t have to be a Notepad per se, any text editor or word processing program will do. First, make sure to type in all...

Tuesday, December 23, 2008

Marketing Tip: Yahoo! Answers

One good marketing tips is the use of Yahoo! Answers. This is a great place to find answers to some of your most commonly asked questions as well as those that are more difficult to answer. I spend a few minutes each day at Yahoo! Answers responding to questions related to marketing, Internet marketing and SEO. Here is one such question that I recently responded to:Q: Is the Alexa Page Rank a reliable indicator of a site's popularity?A: There are a number of resources you can use to determine a site's popularity. Although Alexa has been around for some time, it only provides a small piece of the overall puzzle. When looking for a site's popularity,...

Saturday, December 20, 2008

Today's Good Marketing Tip: Focus

So often as marketers, small business owners, or professional, we find ourselves focused on way too many things. The same is true of marketing. What I find is that when you focus on a particular marketing tactic, you can make progress. When trying to focus on everything at once: advertising, direct marketing, email marketing, ppc, trade shows, etc., the results are never quite the same.Today's post is all about focus. I have found that throughout my career, I have achieved the greatest results by focusing in a given area and establishing a baseline. Once I've "mastered" and area, its time to assign that responsibility to someone else with...

Tuesday, December 16, 2008

Today's Good Marketing Tip: Testimonials

Are testimonials quite what they used to be? Many of my marketing colleagues are challenging me on the value of testimonials. It's my belief that testimonials are still king. However, in today's marketing world, I think it's more a matter of how you present them.The traditional quote from a satisfied customer still have value in my opinion. And many sites continue to use them (example: SEO Elite Review Blog). However, many have taken testimonials a step further using audio and video. I think this is a step in the right direction. This adds a believability factor when you can engage multiple senses.What should you do with your testimonials?Start....

Saturday, December 13, 2008

The Webmaster's Book of Secrets Review

If you're new to Internet marketing or have been at it for quite some time, no doubt you've heard about The Webmaster's Book of Secrets. This official review of one of the fastest selling SEO ebooks of all time is brought to you by MarketingScoop.com.The Webmaster's Book of Secrets was written by SEO expert, Michael Fleischner. In this SEO ebook, Michael reveals the proven techniques he learned throughout his career from some of the nation's top SEO consultants.Michael used the very techniques revealed in this guide for achieving number #1 Google rankings for his blogs, web sites, and forums. The book is divided into two primary sections:Section...

Friday, December 12, 2008

More About PPC Bully

For those of you who have been involved with PPC marketing for awhile and use Google Adwords you must be well aware of the fact that it is getting much more difficult to make money using PPC marketing. Not only is Google getting stricter with their rules of advertising with Adwords, but every year hundreds and thousands of new marketers are jumping into the PPC game and making it more difficult for the little guy to get ahead and make a profit with an Adwords campaign. Now it used to be that if you wanted to run a successful campaign with PPC that all you had to do was launch a campaign, throw in a couple of hundred ...

Monday, December 8, 2008

Using YouTube In Your Marketing Mix

Today's Good Marketing Tip: You TubeOne of my subscribers sent me this email about how he was finding great sites to link to him. He was finding these sites on of all places - YouTube.Watch the latest videos on YouTube.comNow before you think you know what I'm talking about let me explain and give you the short version of the email he sent me. He said that he was looking for content to add to his sites and thought he would look on YouTube for some videos.He found some that worked for his niche and then he noticed something he had never seen before. When he clicked on the video and it started to play he saw there was a tab below that video that was called "Statistics & Data". When he clicked on it, YouTube listed all the sites generating clicks for that video.Now, maybe you've seen this...

Friday, December 5, 2008

Make the Most of Social Media

Social media can be defined, for our online purposes, as any web site in which the content of that site is primarily user driven. In other words, the site owners don't create the content, the users do. Some familiar examples might be blogger.com, myspace.com, facebook.com, and similar sites.Social media also include social bookmarking sites, which are becoming evermore popular these days, especially by users in their 20's and 30's.A social bookmarking site is a web site like Digg and Delicious. There are dozens of them. They usually operate as a way to store Internet bookmarks online. Think of the familiar "Favorites" folder in your browser....

Wednesday, December 3, 2008

What Is the Easiest, Most Reliable Way To Generate Traffic To Your Web site or Blog?

Today's Good Marketing Tip: Article MarketingGetting high quality traffic is probably the biggest question asked by both new and established online businesses. After all, it makes no difference if you are selling a product, promoting affiliate links, or displaying adsense - you need traffic. And loads of it. So how do you do it?Well, you could buy advertising. Hmm. Expensive. It is easy to spend several thousands of dollars A MONTH through Google.You could buy text links. Also expensive - and rapidly losing effectiveness in the search engines. Just 100 links can set you back upwards of $2,000. But you need THOUSANDS of links for most...

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