How To Add A Message Board To Your Website

There are two ways to get a message board on your web site: 1) You can outsource a pre-created board, or 2) You can create a message board from scratch on your own server. If you decide to choose option #1 and outsource the message board, then that means another site builds and hosts the board on...

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Posted in: internet marketing

Page Rank Predictor

Hi all, today's marketing tip is about Google Page Rank.I stumbled upon a really cool SEO tool that I wanted to share with everyone. As of today, this website and one other website I own are still waiting to be assigned a Page Rank by Google. For those of you new to SEO or unfamiliar with Page Rank, it is the value that Google assigns to a page based on a variety of factors. This page rank score has a direct impact on your search engine rankings for particular keywords or keyword phrases.I found the following tool which predicts page rank. If you've downloaded the Google Page Rank tool bar and still show your site with a PR zero, then use...

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Posted in: internet marketing,seo

Improve the Buying Process for Higher Sales

Today's Marketing Tip: Improving the Online Buying Experience.I was recently looking to buy tickets for a sporting event online. I knew exactly what event I wanted to attend, where the event was being held, and at what time. When I visited the particular site that listed the event, it didn't provide clear ordering instructions. After studying the site for a few minutes, I found a place to buy tickets. When I clicked to buy the tickets, I was taken to a completely different website.But wait, this consumer buying experience gets even better. After visiting this website, I had some difficulty finding the tickets I wanted. In fact, after numerous...

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Posted in: internet marketing,online marketing

Article Marketing Is Your Key To Marketing Success!

The internet stores a massive amount of information and much of that is in text. To find quality content to return for search queries the search engines look for sites with text content and the more the better. If you have ever wondered why your website is not receiving any traffic, you are probably looking for a way to increase it. Most webmasters on the internet are because they realize that traffic is what will make their site a success. You should consider taking a two pronged approach to building links. The first method for building links is through submissions of your site to quality webs directories. Every link you get to your site is...

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Posted in: article marketing

Today's Marketing Tip: PR Checker

How do you know if a link exchange proposal is a good one? In today's marketing tip, we reveal how to differentiate between the "good" link and the "bad" one. Link exchanges can work to your favor when seeking to improve link popularity.A link exchange is simply the process of placing a link on your website in exchange for another website placing a link to your website's home page or other web page. Often times, those seeking to develop incoming links to their website will send webmasters an email asking for a link exchange. How do you know if the proposal is a good one?The place to start is with a good PR checker tool like the one available...

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Posted in: link exchange

Thinking About a Survey?

Effective Survey Questions:When drafting your survey, consider the following in order to create relevant and accurate questions: Question Intent: Are the questions legible, relevant, painless, etc.? Good vs. Bad: Keep questions brief, be objective, be specific, and keep it simple. Avoid leading or double- barreled questions! Question Types: Consider the types of questions to use and when it is appropriate to use them. Question Sequence: Use easy opening questions and make the survey flow coherently. Place sensitive questions towards the end!Keep these in mind before adding a random question to your blog or engaging in a survey effort....

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Posted in: market research

Use Offline Marketing To Grow Your Online Business

Today's Marketing Tip: Off-line Advertising and MarketingKnowing how to use off-line advertising in internet marketing can give you a significant advantage over your competitors, since many do not use off-line methods to advertise their products. Off-line advertising is particularly relevant if you are selling a product, or offering a service, that attract customers locally. For example, you could offer a fitness aid at your local leisure center. Many leisure or fitness centers will allow you to put a free poster offering your product, but even if they charge you for it the price is usually small. Perhaps you have a golf training aid that you...

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Posted in: advertising,marketing

How To Get Your Message Out!

Today's Marketing Tip: Press Release DistributionPublic relations is a great tool for distributing your information. There are a variety of benefits to distributing news about your company, products, or services. These options include distribution of important information that can generate interest in you and your services. Additionally, using a service like PRWeb or PRZoom can help build back links to your website.The result is a large placement of your content on hundreds of websites and the value of back links. These back-links to your website improve search engine results and build link popularity. Getting press coverage is easier than...

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Posted in: press releases

Guaranteed Methods For Improving Search Results

Whether you're a small business or major corporation, focusing on improving natural search results on Google, Yahoo!, and MSN is important. Organic search results cost nothing and are chosen 3-to-1 compared to paid placements.If you're looking to rank on top, for even the most competitive keywords or keyword phrases, I personally recommend the following products. For much less than you'd imagine, you can quickly and easily achieve top placements, resulting in lower online marketing costs (free traffic) and higher revenues. If you haven't acquired these "staples", then click below to learn more.Improve Search Engine Rankings with the Webmaster's...

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Posted in: search engine optimization,seo

Autoresponders: Your Key to Improving Conversions

Today's Marketing Tip: The Power of AutorespondersI've been using auto responders for years to improve my conversion rates. If you're new to auto responders, let me explain how they work. When an individual visits your website and registers for something like a free report, newsletter, etc., they are automatically entered into a touch program (an example of such a form can be found at MarketingScoop.com).The secret of the touch program is the auto responder. Essentially, an auto responder is a tool that fires off a series of canned messages that you create and control. These messages can move prospects through the purchase decision process....

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Posted in: article marketing,autoresponders

Questions You Should Be Asking About Your Website

Search engine optimization is an ongoing process. One of the best strategies for success is to evaluate your site on a regular basis. Consider the following questions and suggestions for improving your site's ranking: Are you sure that your site doesn’t have broken links, and old and slow pages?Are you sure that your site’s home page has a good chance to be found on the key phrase for which you optimized the page?How often do you monitor back links to your site? Do you know if the quality of partners’ links to your site remains the same over time?Do you always recreate site maps and resubmit them to Google, MSN, and Yahoo! after you’ve changed your site substantially? Do you keep a history of your website rankings so you can compare...

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Posted in: seo

Make Sure Your Site is Error Free

Today's Marketing Tip: ProofreadingWhen a colleague of mine noticed a spelling error on my main website, MarketingScoop.com, I couldn't help but wonder if we made additional "typos" on the website. I did a quick Google search and came across a website called, TextTrust.com. They offer a free trial so I figured, "What the hey... I'll give it a try."After entering my email address and website URL, I received an email from TextTrust. They listed about 8 - 10 typos on my site. The great part about the listing is that it highlighted the words that were mispelled and quoted the sentence in which they were contained. All I had to do was click on the...

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Posted in: proofreading,website

Today's Marketing Tip: Testimonials

Today's marketing tip is about testimonials, a powerful marketing tool. If you're not using testimonials to promote your products or services, then you're missing out. Adding testimonials to your marketing materials or website is easy to do and can result in a significant lift in sales. When providing testimonials for your product or service, there are a number of fundamental practices you should consider. Presenting your testimonials in the correct manner can optimize your results. Follow these helpful tips when applying testimonials on your website or in your communications. 1. The medium is the message. Depending on your target audience,...

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Posted in: marketing,testimonials