Tuesday, January 15, 2008

Google Analytics

One of the best ways to improve the overall revenue you generate from your website is through on-site optimization. The practice of on-site optimization is all about data. Who are your visitors? Where do they come from? When do they arrive to your site? and What path do they take? Understanding who your users are and how they navigate your site can be truly eye opening.

Analytic software used to cost tens of thousands of dollars. If companies wanted to understand their web browsers, they needed lots of resources and capital. Today, there are a number of free resources you can use to better understand your user base and their on-site behavior. Alexa and Quantcast are two of my favorite resources for determining website traffic and user profiles.

Recently I installed Google Analytics and have been pleasantly surprised with the amount of data and information it provides for purposes of optimization. Not only can you learn about the performance of your website, you can also discover which pages your browsers are accessing. More importantly, you can see from which pages they're leaving your site.

If you want to optimize your websites performance, begin by learning about your traffic and the performance of your website. Find out where you're losing browsers and make changes. The result can only be a higher performing website!


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