Sunday, January 6, 2008

The Best Day To Send Email

The success of your email can change from day to day. The question that many marketers ask is, "Which day is best?" According to a new eROI study, the "best email day" appears to be Wednesday. "The average open rate on Wednesdays in the third quarter was 25.4%, and the average click rate was 3.9%," reports MarketingChart. As for the time of day - this study really got into the details - "there's a marked upward trend as time passes," so click rates peak around 4 PM, and open rates top out an hour later.

This timeframe holds unless your industry happens to follow some special schedule. Or until everyone learns of the eROI study, email recipients respond by changing their habits, and the whole thing gets turned on its head. In the short term, maybe it's just best to stop overthinking things and try to send emails midweek.


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