Thursday, January 29, 2009

Opt-In Lists Defined

What exactly is a targeted opt-in list? Marketers throw this term around quite a bit, so I thought we could take a moment to review.

An opt-in list is a list developed through a sign up form. Users have to enter information about themselves and submit a form, confirming their request for information or membership. A targeted opt-in list is simply an opt-in list where you are segmenting or targeting a certain group or subject area with your list. If you have a website on boating you would want a list of avid boaters not people who are afraid of the water.

What does double opt-in mean? With double opt-in, users must opt-in twice. First, a user is opting in when they place their name and e-mail address in the subscribe box. Second, when the user clicks to confirm your subscription in the link that has been sent to their e-mail that was provided in the subscription.

What is the difference between an opt-in list and an ezine?

An ezine is a more formal mailing that contains tips, advice and information on a specific topic. Essentially, it is an email magazine that is sent either daily, weekly, or monthly. An opt-in list is less formal, offering tips and advice, but is usually shorter and more time sensitive. This list is usually mailed to announce a new product or program.

Why is having an opt-in list so important?

Most marketers agree that it takes between 9 - 12 follow up emails to get most conversions for your product. Most marketers also agree that one of the best ways to earn an income online is through your own opt-in or email contact list also referred to as a house-list.

Keep this in mind when trying to make a living online... there's power in the list!


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