Emailing marketing presents many unique technical, creative and analytical challenges to marketers. Overcoming these challenges becomes essential as marketing budgets tighten and email is required to support sluggish sales. These challenges include:
• Designing effective creative materials when most email clients strip out CSS and turn off the images by default.
• Managing inbox deliverability, SPAM complaints, white listing, black listing and opt-outs.
• Tracking subscriber opens, clicks, actions and conversions.
That is why it is important to follow a well-designed set of best practices and stay up-to-date on technologies. Partnering with an experienced company is perhaps the best way to accomplish this.
Finding an expert to help you ensure that your email campaigns deliver the highest possible ROI, maximize conversions, and achieve above-average results is essential. In addition, an experienced partner will work with you to ensure your email program excels despite these unique challenges.
Email recipients expect relevant and fresh content. If you decide to send them something else, email subscribers will use their unique ability to unsubscribe. This type of damage can take a long time to fix.
When searching for the perfect email marketing partner, make sure the company has an extensive best practices document that is up to date with the latest trends and technology. Be sure their system provides segmentation capabilities and comprehensive tracking. Finally, ask to see results of previous campaigns and how they helped their other clients achieve above-average results.