Opt-In Lists Defined

What exactly is a targeted opt-in list? Marketers throw this term around quite a bit, so I thought we could take a moment to review.An opt-in list is a list developed through a sign up form. Users have to enter information about themselves and submit a form, confirming their request for information or membership. A targeted opt-in list is simply an opt-in list where you are segmenting or targeting a certain group or subject area with your list. If you have a website on boating you would want a list of avid boaters not people who are afraid of the water.Watch the latest videos on YouTube.comWhat does double opt-in mean? With double opt-in, users must opt-in twice. First, a user is opting in when they place their name and e-mail address in the subscribe box. Second, when the user clicks to...

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Posted in: list building

Focus Your Marketing In 2009: Top 10 Tips

1. Focus on Building Your List. Don't leave your list to chance. House lists out perform rented or acquired lists 3 to 1. Put some of your budget towards capturing information about prospects who have shown an interest in your product or service.2. Continue the Dialog. Focus on a two way communication with your customers and prospects. This can be in the form of a newsletter, email, or event.3. Bundling. Everyone is looking for a bargain. Bundle products or services to generate a higher price point and value for customers. The higher price point may afford some discounts, but don't go too far. 4. Low Cost Options. Give your customers the option to purchase low cost products and alternatives. Develop programs to up-sell customers or offer payment plans and options.5. Utilize...

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Posted in: top 10 marketing

Marketing Tip: Succeed Online In These Touch Times

Thinking about a surefire way to improve your online marketing results this year? With a tough economy and smaller marketing budget, succeeding online today is more important than ever. Here are some good marketing tips to help you improve your success.1. Focus on KeywordsThis is the single most important factor for my own online success. You have to make keywords and ranking high for them in all the search engines your main objective if you're marketing online. Might sound obvious, but many beginning marketers don't truly understand how important getting top rankings for your chosen keywords will be in your online success.Target less competitive...

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Posted in: online marketing

Email Marketing Tips For Success

Emailing marketing presents many unique technical, creative and analytical challenges to marketers. Overcoming these challenges becomes essential as marketing budgets tighten and email is required to support sluggish sales. These challenges include:• Designing effective creative materials when most email clients strip out CSS and turn off the images by default.Watch the latest videos on YouTube.com• Managing inbox deliverability, SPAM complaints, white listing, black listing and opt-outs.• Tracking subscriber opens, clicks, actions and conversions.That is why it is important to follow a well-designed set of best practices and stay up-to-date on technologies. Partnering with an experienced company is perhaps the best way to accomplish this.Finding an expert to help you ensure that your email...

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Posted in: email marketing

SEO Elite V4

Improving your search engine rankings is one of the most powerful tools you can use for succeeding online. In the last few years, there have been a significant number of ebooks and software products developed to help you evaluate your niche, your website, and give direction on improving your search engine rankings.One of the most popular pieces of software is SEO Elite V4, a proven piece of software among the search engine optimization market and used by thousands of website owners.A common question is whether or not SEO software can truly give you number one rankings.From my experience, I must say that SEO Elite or other SEO software in and...

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Posted in: SEO Elite V4

Unique Article Wizard Review

What is the easiest, most reliable, and cheapest way to get traffic to your website?Want the quick answer? Unique Article WizardGetting high quality traffic is probably the biggest question asked by both new and established online businesses. You've heard me talk about marketing time and again on this blog. The reality is that, it makes no difference if you are selling a product, promoting affiliate links, or displaying adsense - you need traffic. And loads of it. So how do you do it?Well, you could buy advertising. Hmm. Expensive. It is easy to spend several thousands of dollars A MONTH through Google.You could buy text links. Also...

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Posted in: unique article wizard

Today's Marketing Tip: Do What You Do Best

A solid marketing plan is necessary to increase sales. However, what I have learned is that many people stop doing what they do well specific to marketing when it has and continues to increase sales.Watch the latest videos on YouTube.comSeveral years ago, when Ford had the number one selling car, the Ford Taurus in 1992-1996, and had established thousands of loyal customers, someone in management decided to change the name while changing the overall look of the car. The Ford 500 was born.Loyal Ford Taurus customers were left out in the cold. Instead of building upon the existing loyal client base, a marketing and sales decision was made to shift the loyal customers into an unknown product. In 2007, the new CEO of Ford saw that the name change was detrimental to the bottom line. recognized...

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Posted in: marketing

Don't Sound Cliche In Your Marketing

No one should be using these words on their landing page: greatest, hottest, best, fantastic, amazing. These clichés have been used so much over the last 50 years that they have lost the ability to ping a reader's emotions. The average American hears or sees about 12,000 advertisements each week. They have become experts at picking up on weasel words and sensing when they are the target of a snow job. Your sales pitch should come off as being authentic and personal, not like what a carnival hustler yells at everyone walking by his stand.You want to avoid sounding like a hustler. For example, the worst headline you can use is, “Best Deal on the...

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Posted in: copywriting

Today's Marketing Tip: Instant Article Wizard Pro

As someone doing business online, you know that your marketing is only good if it's seen by others. I've been doing business online since 1995 and I can tell you one thing for certain. Nothing improve your marketing like quality content.Whether you use original article to improve your search engine optimization or drive tons of information seeking browsers to your website, generating articles is the most important strategy for succeeding online. If you're like me, you know that quality content is essential, but you might have trouble thinking of and creating unique quality content for your websites. Do you need more content but you are sick and...

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Posted in: instant article wizard pro 2

Today's Marketing Tip: The Power of Affiliate Programs

Have you ever heard of using affiliate programs to get a boost in targeted visitors to your web site? This can be an excellent web site traffic promotion to put visitors in touch with the products or services you have available on your site.Let’s say you have a product you have created and are selling on your website for $67 (In this example the product will be an e-Book).Watch the latest videos on YouTube.comVisitors arriving on your site, pay $67, and can then download the e-Book. Your profit is $67 less any payment processing fees (credit card, etc). With an affiliate program, you pay a commission for every sale of your product or service that is made by a referral of your affiliate. You pay for results only, no sales means no payment.This means you are getting someone else to market and...

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Posted in: affiliate programs