Get better results with personalization. How often do you receive a message from a seller that is generic? Whether the message comes from an email or direct mail piece, I still get messages that say "Dear Customer"? I mean come on!
Not only do your marketing messages needs to be personalized, but the content and tone of the message needs to reflect the previous purchase behavior of your customer. Alternatively, if you're searching for prospects, make sure your message speaks their needs.
Good messaging is essential for improving the effectiveness of your marketing. Focus on needs and test multiple messages. Be sure to track results for each message you deliver. Start by focusing on testing your headline first followed by body copy. Changing just one factor can have a significant impact on results.