We all know the importance of social media and what it can do for your brand or retail establishment. We also know that Social Media is a monster. Where do you being? What's your strategy? How are you going to be successful? These and other questions are the topic of regular conversation among marketing professionals.
I for one wondered a great deal as to how effective social media would be for me and my business. I think the answer can be found in what you consider social media to be. From my perspective it's more than just Twitter and Facebook. It's about being part of social discussion.
The purpose of most social media is conversational. "What are you doing now?", product reviews, sharing experiences. When you think about social media in this way, you are getting closer to the true meaning of social media - being part of the conversation. To be part of the conversation you need to know where it is and what's being discussed.
Start your social media marketing strategy by focusing on where the conversation(s) about your brand or your business are taking place. For example, if you're in education, focus on educational social media sites, blogs, etc. If you're in auto, focus on car review sites, blogs, networks, etc. Keep it targeted and relevant.
Finally, participate in the conversation. You want to be involved and transparent. If there's a thread about your company or product, identify yourself as such and engage in the conversation. Being genuine goes a very long way when it comes to social media.
We all know social media is important... it's time you got engaged!