Good Marketing Tip: Social Media

We all know the importance of social media and what it can do for your brand or retail establishment. We also know that Social Media is a monster. Where do you being? What's your strategy? How are you going to be successful? These and other questions are the topic of regular conversation among marketing professionals.I for one wondered a great deal as to how effective social media would be for me and my business. I think the answer can be found in what you consider social media to be. From my perspective it's more than just Twitter and Facebook. It's about being part of social discussion. The purpose of most social media is conversational....

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Posted in: good marketing tip,social media

Today's Good Marketing Tip: Premium Pricing

Pricing can have a significant impact on your sales.  But today we're not talking about discounting.  Rather, we're talking about raising prices.  I know, you're probably saying, "There's so much price competition that I have no option but to discount my product!"  This is pretty common but I'm here to tell you that many companies have been using premium pricing strategies and continually outshine others in their industry.Take a look at a Bently or Rolex watches and you'll see what I mean.  Are these cars and watches really that much better than similar products in their niche?  They may have some advantages but...

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Posted in: pricing

Today's Good Marketing Tip

Get better results with personalization. How often do you receive a message from a seller that is generic? Whether the message comes from an email or direct mail piece, I still get messages that say "Dear Customer"? I mean come on!Not only do your marketing messages needs to be personalized, but the content and tone of the message needs to reflect the previous purchase behavior of your customer. Alternatively, if you're searching for prospects, make sure your message speaks their needs.Good messaging is essential for improving the effectiveness of your marketing. Focus on needs and test multiple messages. Be sure to track results for each...

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Posted in: copywriting

Good Marketing Tip 224: Effective Communication

Today's good marketing tip is all about communication.  Not only does your message need to be on target but your message needs to be targeted to the right audience.  The success of any direct marketing campaign comes down to the list (target audience) and message (promotion).  Are your messages on target?Test. Test. Test.  As I've said time and again, effective messaging is really all about understanding your market and testing.  What you may think is a good message may not have the desired result among your target market.  Come up with multiple messages and let your audience decide which is most effective.Alter...

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Posted in: messaging

Good Marketing Tip #223

Each week I provide you with good marketing tips that can improve the overall effectiveness of your online and offline campaigns.  This week,my tip is designed for the new year.  Instead of focusing on discounting, focus on value.Each year we say we wont do it.  We say that we are going to avoid discounting but inevitably we give in.  I think this year can be different.  My challenge to you is to focus on value.  This is what good marketing is all about.  Are you offering your products at a fair price in a way that makes sense for both you and your customers?I know that at certain times during the year you need...

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Posted in: discounting