Good Marketing Is Simple

What differentiates good marketing from bad?  In my opinion it all comes down to understanding your market and identifying messaging that works.  Add a sweet promotion and you've got good marketing.  Here are some good marketing tips for creating campaigns that are effective.1.  Good marketing tip #1:  Segmentation.  If you're trying to serve everyone you will undoubtedly fail and fail big.  In today's environment, people are hit with tons of messages competing for their attention.  To get noticed, your message has to be on target and resonate with your audience - much easier to do when you segment.2. ...

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Posted in: good marketing

Today's Good Marketing Tip: Get Out Of The House

If you're trying to improve some aspect of your marketing, the best tip I can give you is to get out.  That's right, get out of your house and go to the mall or a local store.  And don't focus on you, focus on consumers.  It's easy to do research when you have a big enough sample size.  By viewing other consumers in action, you'll notice some interesting behaviors.The other great thing about getting out is that you can learn from promotions that others are running.  From a retail perspective, you'd be amazed at simple marketing tips that go a long way.  Putting the milk in the back of the store, offering a coupon,...

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Posted in: marketing

Build Links With Blog Comments

tweetmeme_url = 'http://goodmarketingtips.blogspot.com/2009/12/build-links-with-blog-comments.html';Give me a break.  I see so many people trying to build links via blogs and the MAJORITY have no clue what they are doing.  If you submit comments that are loaded with links, you wont get approved on moderated blogs.  If you want to use blogs for backlinking, here's what I recommend.1.  Contribute something of value.  Don't submit garbage with your link included and expect it to get published.  If the blog is any good, the moderator wont accept your post.2.  Find DoFollow blogs.  Your comment and link are...

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Posted in: dofollow blog

Okay, Is Marketing Really All That Complicated?

tweetmeme_url = 'http://goodmarketingtips.blogspot.com/2009/12/okay-is-marketing-really-all-that.html';It seems that every time you look around, you find more complex solutions to the most simple marketing problems.. reaching your audience, effectively communicating, and helping customers advance their business forward.  Quite honestly, I don't see what's so difficult.Okay, so maybe you need experience across a lot of disciplines to make a real difference with marketing today.  From advertising to direct marketing to PPC, today's marketing professionals need to have a wide knowledgebase and be able to deliver the goods.From my...

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Posted in: marketing