Launch of The Internet Marketing Forum: Get Marketing Advice!

Announcing the beta launch of the Internet Marketing Forum!Over the past year, I've heard from countless marketing professionals, entrepreneurs, and small to medium sized business owners that finding the right information online is often a difficult and time consuming process.If you're like me, when you're searching for answers, you want them fast. After doing some research I decided to take matters into my own hands - to find a solution for this ever increasing problem. The need for on demand solutions to the most difficult and challenging marketing questions.The Internet Marketing Forum is now live!Even though I've been on the Internet for...

Read more »

Automated Directory Submission - Worth the Price?

If you're looking for short cuts to high search engine placements, you'll be looking for a very long time. I recently worked with someone on search engine optimization and spent a good deal of time focusing on both on page optimization techniques and off page optimization. Due to a relatively simple web site, optimizing their pages was relatively easy. We soon focused on off page optimization and some techniques to quickly build links to their website.Building your web site's popularity is essential for improving your search engine rankings. Major search engines like Google apply an algorithm to define the value of your web site or web page....

Read more »

Posted in: directory submitter

The Do's and Dont's of Choosing a Marketing Company

The right marketing company can amplify your team's capabilities, offer experience, fresh ideas and expertise to help you grow your business. With the exploding media landscape, it's both challenging and unrealistic to have all creative design, branding, advertising, media buying, PR and marketing services in house. However, it takes time and resources to effectively hire a marketing company.Most businesses don't realize it's not just about capabilities and industry experience; there's a host of other factors that come into play. Here are some best practices to consider when selecting a marketing company:-Money Matters. Establish a budget range...

Read more »

Posted in: marketing company

Good Marketing Tip #197

Today's marketing tip is all about testing. Did you know that by testing landing pages, the average lift in response is 40%? Yes... forty percent. If you're doing any direct marketing, you know how significant that number can be.I sat in on a Webinar today that talked about optimizing landing pages and improving conversion rates. This is something I do on a regular basis and is essential for anyone trying to improve search engine ranking. The key is to do A/B testing ALL THE TIME!The easiest way that I've found for regular testing is to use Google Webmaster Tools. This is incredibly helpful because they have something called Google Website...

Read more »

Posted in: google

Marketing Tip #196

Link to me please! I find it pretty funny that so many people have, all of a sudden, woken up to search engine optimization and the concept of improving organic search results. I don't know why it's taken so long but I feel like the industry is finally starting to shift.As a marketing person who has always been involved with promotion - from print to the web - organic and paid search marketing has always been important to me. I've taken dozens of courses, seminars, etc. on both of these topics (I even wrote a book about it) yet I still feel like there is always more to learn.Now the rest of the free world seems to be focusing on taking their...

Read more »

Posted in: PPC,seo

Marketing Tip #195

Is your marketing proving more challenging today? I hear from a number of marketers that they are having major difficulties acquiring new customers. So in today's blog post I wanted to talk a little about new client acquisition and some marketing tactics you can use.Tactic #1: Referrals. This is something this is largely overlooked but very effective. Reach out to your current customer base and ask them for referrals. Even better, provide an incentive for signing up and/or referring new customers to your product or service.Tactic #2: Introductory Pricing. This is usually called try before you buy and is a great way to get people started....

Read more »

Posted in: marketing tip new client