Today's Marketing Tip: Protect Your Website

This week, my main website, MarketingScoop.com was hijacked. Apparently someone thought it would be fun to place some malware on my site. As a result, Google shut down MarketingScoop and sent me some pretty disturbing messages. As of this morning, new files have been uploaded and Google notified, but we're still waiting for the site to be released by them.I'm sure we'll be good to go by tomorrow but I sure learned my lesson. Back up your site weekly and make sure that your host has the required protections to keep spammers out. MarketingScoop has been online for 5 years and never had a single issue related to security. Clearly no one is...

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Posted in: marketingscoop

Marketing Tip #184

Marketing Tip: Limited QuantitiesWhen something is scarce, it costs more. If you really want that item, product, or service, you need to move quickly before they are all gone! Consider using the element of scarcity in your next marketing campaign. This can be done in a variety of ways.If you are running a promotion, make sure it has an expiration date. Individuals will want to take advantage of a discount or promotion before the end date. This helps you make the most of your promotion and drive an optimal number of responses.Advertise the fact that you have a limited supply. If someone really wants what you are offering, they are going...

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Posted in: limited quantity

Tweet This!

Twitter... it's the rage - everyone is doing it. Even me (@mfleischner) but what's the point? After about a week of actually tweeting, I think I'm beginning to understand this phenomenon. It's all about connectivity, real time information, and technology.The benefit of much of our technology is that it brings us closer, gives us a window into someone else's world. This factor can't be underestimated. There is real value in following someone you respect, can learn from, or brings you closer to your goal.My recommendation is to start following people who you are curious about or can learn something from (inside your industry or out). Follow...

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Posted in: twitter

As a frequent blogger, I often get solicitations via email as well as information on new products or services. I've been on the lookout for social media related "stuff" and found this one particularly interested with regard to what's new in social media marketing...uVizz is the first platform for user-generated advertising on social networks. It gives social network users the ability to create videos for advertisers that cause buzz. The videos then spread among users on social networks around the world. What makes our system unique is that we reward the users for their roles in video creation and delivery. They'll be referring the videos...

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Posted in: marketing facebook

Marketing Tip #181

Here's a short tip that has had a favorable impact on all of my web site's rankings in the past year. Once you've completed coding your web site, blog, or jump page, run it through the W3C validator. Just go to w3c.org and click on the validator button.This tool checks your code against W3C standards. When coding standards are up to snuff, you have a much better chance of having your website crawled quickly and thoroughly by search engines. You want to make things easy for the search engine spiders who will ultimately determine where you rank.The validator is quick and easy to use. Simply enter your URL and captcha text and you're off and...

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Posted in: W3C