Friday, March 6, 2009

Win With Article Marketing

For anyone doing business online, article marketing is one of the most popular ways to improve your search engine optimization efforts. With the introduction of article submission software, the task of distributing your articles across the Internet is easier than ever before. There are a number of rules you should follow if you want to get the most from your article marketing.

In this article, I will give you some article writing and submission guidelines that I've personally used to improve the overall impact of my submissions and guarantee that articles are placed on web pages with a high Google PR.

The value of article marketing is that your content has a life beyond a single web page. Website owners visit many of these article aggregation websites to find relevant content for their website, blog, or newsletter. As a result, your article can continue to be published for quite some time after it is submitted and posted. The real value of article submission is when bloggers provide a link back to your website in exchange for the content you have provided.

Timely And Valuable Content Pays Dividends. When creating an article, spend more time on the planning phase than the actual writing of the article. You want to make sure that the information you provide is related to something current and of interest to your potential audience. By doing so, other website owners find true value in the content and post it to their website or blog.

Make Sure Your Article Is Long Enough. Too often I see valuable content that is only a few words short of a powerful article. Many article submission websites have a length requirement of 500 words or more. I like to meet that minimum by at least 35 words so that sites that do not count prepositions still measure more than the minimum number of words.

Use Your Keyword Phrase Within Your Article. When writing an article about a particular subject, choose a keyword phrase that helps to promote your website, product or service. This allows search engines to easily find and classify your content related to specific keywords.

Submit Your Articles To Top Article Directories. In order to get the most from your article marketing efforts, find top ranked article websites using an article submission tool, software, or application that can provide an indication of a web sites age or Google PR. By doing so, you'll be able to spend more time submitting to web sites that can provide value to your online marketing efforts.

Use Article Submission Software. There have been a tremendous number of improvements in the area of article marketing during the last two years. The market offers a number of article submission tools that can automate or semi-automate the submission process. Although nothing can fully replace authoring your own content, article submission can be made easier with the help of article marketing software and technology.

The use of article marketing is paramount to improving your online search engine rankings. Now that online tools and software have been developed to enhance the effectiveness of your article marketing, significant time should be spent finding the right tool for you. This eliminates the need for wasting significant time writing and or submitting articles to the right directories and getting the results you're looking for.

Article marketing continues to be a great way to improve your websites search engine ranking. With the help of original content and links back to your website or blog, search engines take notice and assign your site a great deal of value.

Anyone doing business via the Internet, then you must consider article marketing as a key search engine optimization strategy. Not only can article marketing help you promote your website, but original content is viral in nature and builds your traffic to your website over time.


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