Wednesday, March 4, 2009

Making A Living With Google Adsense

Making a living on earning Adsense commissions isn't all that realistic. However, Adsense commissions are a great way to supplement your income. Ask website owners today about their earnings and you'll find that many supplement their income easily with the help of Adsense advertising. Ive learned how to increase my Adsense commissions over time and will share with you all Ive discovered.

Making money via Adsense is based on a number of different factors including which ads you display and where they appear on your website or blog. Here are some key factors to consider before placing your Adsense ads. The first is ad placement. Certain locations on your page are more successful at generating click through than others. Google has even documented the ideal placement of ads and determined that ads located above the fold tend to perform better than those below the fold. Ads placed near content blocks and navigational items tend do well because users are focused on those areas of a page and take action.

While this information about ad placement is useful as a guide, I strongly recommend that you consider your users first when deciding on proper ad position. Think about user behavior on different pages and what will be most useful to them and their navigation of your website. You'll find that what you think is the most optimal ad position isn't always what you expect.

For example, on pages where users are focused on reading a specific article, ads that are placed directly below the end of the content tend to do very well. It's almost as if users finish reading the content and ask, "What can I do next?" Targeted ads can answer that question and encourage users to take action.

Ad formats. Different types of ads perform better than others. This largely depends on page content and organization. Many advertisers find that large rectangles in content areas work best, while leader boards produce less revenue. Other ad sizes like sky scrappers are usually the worst performers even though they command the largest amount of space. The key is to experiment and measure the results to see which ad sizes and formats work best optimizing revenue.

Adsense Ad Color Palette. When your ads blend into content click through rates can improve. Sometimes however Adsense ads that contrast with your web site colors can show the best click through rates. Test a variety of ad colors to determine if different palettes generate different results. To determine which ad variation will work for you, test, test, test.

Number of ad units on a page. Websites are allowed a maximum of 3 ads, plus one set of ad links, and one Google search box per page. Maximize the allowed number based on the resulting look of your page (you don't want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article.

Experiment with the factors above and see which combination works best for your particular website. Remember that not all sites do well with Adsense ads. Even if you get lots of traffic but your visitors are not interested in looking for ways to spend their money, they won't be interested in your ads and won't click through.


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