
Today's Good Marketing Tip: Marketing PlansIf you're looking to succeed with a basic marketing plan, then youll need to focus on some core elements of a plan that targets the right audience and produces a result. For your marketing to be truly effective, you should consider using multiple media and a number of touches.There is so much competition today that the messages you use need to be incredibly focused. The impact of any campaign is highly correlated to the quality of your list and the effectiveness of your offer.Over the past twelve years I have discovered that marketing results are relatively consistent when sound marketing practices...