Google Changes Pay Per Click Display Policy

Today's Marketing Tip: New Rules At Google

Today, Google announced that it is changing its display URL policy. The display URL is what you see when sponsored ad listings are shown on Google search result pages under ads. For a long time, these "display URL's" had a great deal of flexibility. The result was that some advertisers would often mislead individuals in terms of which site they were actually visiting after clicking on a link.

Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. This policy will be strictly enforced for new ads. Here are some aspects of the policy to keep in mind:

Tracking URLs – Ads will be approved if the URL of the landing page domain matches that of the display URL domain.

Acceptable
Display URL: www.marketingscoop.com

Destination URL: www.marketingscoop.com/cgi-local/ya/clickmarketingjobs.pl?id=google

Landing Page URL: www.marketingscoop.com/marketingjobs

Unacceptable
Display URL: www.marketingscoop.com

Destination URL: www.marketingscoop.com/cgi-local/ya/clickmarketingjobs.pl?id=google

Landing Page URL: goodmarketingtips.blogspot.com

Keep these new regulations in mind when creating your ads. If your ads are in violation of these new rules, Google will likely shut them off with or without notice.

Posted in: pay per click ads