Keyword Density - The Basics

Today's Marketing Tip: Keyword Density Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.If you repeat your keywords with every other word on every line, then your site will be rejected as an artificial site or spam site.Keyword density is always expressed as a percentage of the total word content on a given web page. Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword five times in the content. The keyword...

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Posted in: keyword density

How To Put Video On Your Website

Are you frustrated by the time and trouble it takes to get video on your website? If so, then I have some good news for you... Thanks to advances in web video technology you can now put any video on any website in just a few minutes. All you need is the latest software (VTF - which stands for "Video To Flash") for converting and posting your videos. V2F transforms huge video files (.avi, .mpg, .wmv, etc.) into small, Internet-ready "flash" videos so quickly and so easily that ANYONE can do it in just minutes. That's how quick and easy it is to get video online with...

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Posted in: internet marketing,video

Google Changes Pay Per Click Display Policy

Today's Marketing Tip: New Rules At GoogleToday, Google announced that it is changing its display URL policy. The display URL is what you see when sponsored ad listings are shown on Google search result pages under ads. For a long time, these "display URL's" had a great deal of flexibility. The result was that some advertisers would often mislead individuals in terms of which site they were actually visiting after clicking on a link. Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. This policy will be strictly enforced for new ads. Here are some aspects of...

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Posted in: pay per click ads

Article Marketing Made Simple

Today's marketing tip: Article Marketing Made Simple Everyone knows the power of article marketing. The challenge is creating compelling articles that will be read and distributed across the internet. Here's how to create and article with staying power.Create your page content by writing ten or more paragraphs. Each paragraph can be just a few sentences long or longer if you'd like. Write your page content as close to how you would speak it in normal conversation as possible. Google and all the best engines use a natural text algorithm that sees through Spammy text in a heartbeat. Here's the formula... Paragraph 1: Make this paragraph one...

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Posted in: article marketing

How To Improve Your PDF Search Engine Compatibility

Today's Marketing Tip: Optimize Your PDFs If you write white papers, you most likely are creating PDF files as the final product. As you may already know, search engines like Google will treat the content within your PDF file as if it were a web page. This means that a properly formatted PDF file can actually come up very high on search engine results. That translates into more exposure for your white paper.What follows are some tips on how to improve your PDF file's placement on search engines. These tips come from MarketingSherpa's article, How to Optimize Your PDFs to Increase Search Traffic: 10 Steps.1. Optimize the text: Simply apply...

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Posted in: whitepapers

Alternative to Google Adwords

If you're like most people marketing online, pay-per-click advertising is a source of leads for your business. As this form of online marketing has become more popular, costs have continued to increase. In fact, I recently found many of my keywords inactivated by Google with a message that said I would need to increase my minimum bids substantially to reactivate my keyword campaigns.I don't know about you, but my feeling is that $10 per click is way too high. So, what are the alternatives? If you can't play in the Google Adwords game, what do you do? Fortunately, there are still many online advertising alternatives. Yahoo! and MSN both...

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Posted in: google adwords

Today's Marketing Tip: Traffic Exchanges

Marketing Tip: Traffic ExchangesA number of blog readers have been asking about ways to improve traffic to their website. I've experimented with a number of different methods and have found the best to be traffic exchanges. The way these exchanges work is quite simple - browse and earn credits. These credits are then used to serve up your website to other browsers.The best traffic exchange is TrafficSwarm. One of the most popular traffic exchange websites, TrafficSwarm has a number of different categories for listing your website. If you want to start generating free traffic, start with TrafficSwarm....

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Posted in: traffic exchange

How To Improve the Performance of Any Landing Page

Today's Marketing Tip: Improving Landing Page PerformanceUndertaking any new advertising campaign should also entail the optimization of your landing pages. These pages need to be set up primarily to convert the visitors that your advertising generates. No matter the method of marketing or advertising you use, even offline advertising, you should have a clear understanding of the visitors that it will produce. - What keywords, if any, led a visitor to your page?- Are your visitors looking for information or products?- Where are your visitors likely to be from? The first step to landing page optimization is getting to know the resulting visitors....

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Posted in: landing pages

Today's Marketing Tip: Start A Blog!

I love blogging. If you haven't already heard of blogs or even considered starting one of your own, now is the time to give it considerable thought. Blogging is fun and can help drive visitors to your main website. In addition to the blog you're reading I also blog at The Marketing Blog.You can start your very own blog in as little as 3 easy steps. After hearing about the popularity of blogs and learning about the multiple benefits of creating a blog, I set out to start my own. After doing some additional research, I found a number of popular sites that actually let you create and host your own blog...

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Posted in: blogging

The Power Of The Free Download

Today's Marketing Tip: The Free DownloadIf you want to succeed at online marketing, you've got to acquire email lists that convert. The best performing email lists are what we marketers call the "house" list. The house list quite simply is a list that you acquire on your own - usually from your own website.One of the most effective techniques I have found for acquiring email addresses is with the help of a free download. A free download can be as simple as a special report or even a checklist. Simply ask individuals to register with just a name and email address to access the report. The last step is to reassure the browser that you won't...

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Posted in: internet marketing