Sunday, May 3, 2009

Original Content is King

One of the most important things you can provide on your website is original content. Original content, information that is unique to your website, is one of the most effective ways to improve search rankings and build a loyal following.

If your site is simply repeating what is found elsewhere on the web, there's really no differentiation. Blog readers and web site loyalists want relevant information they can't find anywhere else.

Some proponents to this idea or concept make reference to sites that aggregate content. I will admit that some sites do a good job of aggregating content and presenting it in a meaningful way. However, over the long term, these sites can't succeed. They offer nothing original and provide questionable value.

In addition to the benefit of building a loyal base of followers - finding value in the information you provide, original content helps with search ranking. Google looks for new and unique content and rewards sites that provide it on a regular basis. Think unique and you'll have website success!


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