Tuesday, May 19, 2009

Marketing Tip: Duplicate Content

Duplicate content.. is it an issue? I'm getting this question quite a bit these days and have to say that my opinion has changed. I used to think that duplicate content wasn't an issue. The reason I think that it truly matters is that I'm seeing an impact on results.

One of the most popular methods of site promotion was article distribution. You simply write an article and submit that article to article directories, blogs, and other sites that may publish. Essentially, this distributes your single article to many web sites.

There are now many more tools available for creating unique content. I have personally used Instant Article Wizard, but I know of at least 4 similar tools that can help generate unique content for you to publish to your website and other sites that can provide back links.

The key is to focus on creating unique content on a regular basis. In addition, you want to think about distributing unique content. There are other tools available for distribution purposes. Many of these tools are available on a monthly basis and allow you to distribute unique content.

Consider how to create unique content and build links to your website. Google love unique content and you'll love the positive impact on your search engine rankings.


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