Today's Good Marketing Tip

Don't forget the business cards.With more marketing happening online, the traditional forms of marketing are getting more attention. I recently received a business card that used the back to invite me to a free online demo. I simply had to visit a web page and register with a name and email.Not only did the use of the business card help to drive me online, but it allowed me to take advantage of a very "special offer". You know as well as I do that the offer wasn't all that special but it certainly got me to take action - online.Consider your business cards. Are you using them to push information to prospects that don't want your product or...

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Posted in: business card

Marketing Tip: Duplicate Content

Duplicate content.. is it an issue? I'm getting this question quite a bit these days and have to say that my opinion has changed. I used to think that duplicate content wasn't an issue. The reason I think that it truly matters is that I'm seeing an impact on results.One of the most popular methods of site promotion was article distribution. You simply write an article and submit that article to article directories, blogs, and other sites that may publish. Essentially, this distributes your single article to many web sites.There are now many more tools available for creating unique content. I have personally used Instant Article Wizard,...

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Posted in: unique content

Today's Marketing Tip: SEO

Marketing Tip: May 2009Despite popular belief, search engine optimization isn't entirely free. In fact, some companies spend tens of thousands of dollars each year trying to get their websites ranked in the number one position organically. This is not only expensive, but can take loads of time. If you think SEO is free, than think again. However, if you have the time to spend, you sure can save a lot.Before starting your search engine optimization journey you need to think about the keywords you will be building your program around. Keyword selection is one of the most important aspects of SEO because if you spend you time optimizing for...

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Posted in: seo

Test Your Offline Marketing Campaigns

Split testing for a campaign using offline media? There are many tools to do so with online media, but how do you measure the design of two different magazine ads? I find this question being asked by more and more people as the economy continues to raise the cost of online marketing.I've been testing offline campaigns for over a ten years. The only change in the last few years is that many offline campaigns have been expanded to have an online component making it easier and quicker to track results. A good example is when you send a post card or publish and ad and have individuals fill out an online request form. This shows you quickly what...

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Posted in: direct marketing

Improve Your Marketing Results Via Demand Generation Tools

In today's difficult economic times, generating more leads for your business is essential for survival. I've consulted with a large number of businesses who struggle to do more with less and nothing could be more essential when it comes to website traffic and leads.The good news is that online marketing has become incredibly sophisticated, allowing small to large businesses to identify true opportunities that can generate sustainable revenue. Tools such as demand generation and lead management help companies focus on prospects with the greatest chance of conversion.Using lead management tools and identifying segments for growth enables marketers...

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Posted in: demand generation,lead generation,lead scoring

Original Content is King

One of the most important things you can provide on your website is original content. Original content, information that is unique to your website, is one of the most effective ways to improve search rankings and build a loyal following.If your site is simply repeating what is found elsewhere on the web, there's really no differentiation. Blog readers and web site loyalists want relevant information they can't find anywhere else.Some proponents to this idea or concept make reference to sites that aggregate content. I will admit that some sites do a good job of aggregating content and presenting it in a meaningful way. However, over the long...

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Posted in: content