Sunday, April 5, 2009

Jump Start Your Advertising

If you're having a hard time generating new business, than focus on making your advertising more memorable. Perhaps it's time to think about developing a new tagline for your business. A tagline is simple way to sum up the solution your product or service provides and create an impression in the customer's mind.

Your tagline is a great way to make a lasting impression, quickly communicate what you stand for, and what problem you can solve for consumers. Here are a few tips on creating a powerful tagline for your business.

1. Make a record of taglines you like. Keep your eyes and ears open for a week and write down the taglines you hear that catch your attention. The best way to make sure your own tagline is memorable is to figure out what grabs your attention and why. It will likely affect your customers in the same way.

2. Make a list. Over the course of a few days, have a few brainstorming sessions and write down everything that relates to your business. Remember, when brainstorming, nothing is a bad idea. Write down everything that comes to mind until you have a sizable list. From here, you will be able to narrow your list down into categories to help you direct your tagline. Your goal is to have 3 or 4 main points. Try to keep your final list specific. Generic lines will not get your point across.

3. Keep your tagline short. You want it to be 8-10 words maximum. You might think this would make it easier, but it's actually harder to express what you want to get across in just a few words. Don't get discouraged if you have trouble.

4. Come up with a few lines of your own. Use the 3 to 4 main points from your brainstorming list to come up with several options for taglines. Take a little time to think over each. Say them out loud. Try to determine if there are any double meanings you've overlooked. It may even be a good idea to get a few opinions from people to see what they think. Ideally, you should ask people who don't already know what your business does.

Once you have chosen a tagline, be sure to use it everywhere. Include it in your advertising, put it on your business cards, and make sure it is displayed on your site. Because it will be so closely associated with your company it is almost like a second name. It should be displayed everywhere your company's name shows.

Taglines are a great way to create interest and improve your advertising. Consider evaluating your tagline from time to time. As things change, your business changes, and so should your tagline. Give it a try and jump start your business.


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