Marketing Tips For Facebook

If you're going to integrate Facebook into your marketing mix... great. But manage your expectations and have a comprehensive strategy. In addition to pay-per-click marketing, many more people are developing Groups and inviting followers.For anyone with a small business, this is a great way to provide store updates, product information, or to draw prospects and customers to an event. There are many features you can use to create a dialog with customers. Thing things through and put a strategy in place.Once you've done so, be sure to monitor follower comments and posts. Doing so can keep you informed of how people are feeling about your business,...

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Posted in: marketing facebook

Marketing Tips for Your Small Business

Here are some good marketing tips I just shared with a friend of mine. They may not be the most popular or the most talked about, but they can certainly help to improve your marketing results.Stay away from discounting. It get's difficult to start charging top price for the same products or services that you offer. As a result, you should consider emphasizing value over price. This allows you to sell for full price caught in the slippery slope of discounting. Once you do, while making buyers comfortable with the price they actually pay.Consistent messaging. Consider the entire user experience before you launch a campaign. From email to...

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Posted in: marketing tips

Good Marketing Tip #181

If you're advertising on Google's Content Network, you must check out this great tool I've stumbled upon...Its called "Content Bully" and it was created by the guys from PPC Bully. This thing is A M A Z I N G! Content Bully makes it extremely easy to find laser targeted websites for your placement campaigns on Google's Content network. I've read that it's nearly impossible to run profitable campaigns on Google's content network until I found this tool.Best of all... its free! (well, there's a paid version too, but you can totally use the free one as well).They have a short video on their website that shows exactly how it works. Watch it here:...

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Posted in: Content Bully

Good Marketing Tip #231

Today's Marketing Tip is all about building a loyal following to your website. If you want to increase traffic overtime, you should start thinking long term. Effective traffic building techniques have more to do with quality content and top of mind than anything else.I've used a variety of techniques over time to improve my website traffic. Here are a few ideas...Create original content. By creating original content and posting it on your website, search engines will love your site and rank you higher in search results.Place a bookmarking icon on your website. Go to a site like "addthis.com" and download the script for a bookmark icon to...

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Posted in: traffic

Jump Start Your Advertising

If you're having a hard time generating new business, than focus on making your advertising more memorable. Perhaps it's time to think about developing a new tagline for your business. A tagline is simple way to sum up the solution your product or service provides and create an impression in the customer's mind.Your tagline is a great way to make a lasting impression, quickly communicate what you stand for, and what problem you can solve for consumers. Here are a few tips on creating a powerful tagline for your business.1. Make a record of taglines you like. Keep your eyes and ears open for a week and write down the taglines you hear that...

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Posted in: taglines