How To Make Sure Your Web Site Visitors Convert: Engage Them

Today's Good Marketing Tip: Web site conversionMarketing people have been trained to always have 'a call to action,' on their web site - a request to act or lose the opportunity of a lifetime. I'm sure you've seen the infomercials, website presentations, and online direct marketing promotions.You're familiar with the marketing language, "act now and we'll send you two pieces of junk you don't need, but wait there's more..." Does any intelligent person really respond to this kind of pitch, and what self-respecting business would actually behave in this manner?The truth is, that if you sell something of value at a reasonable price, and you treat...

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Posted in: website traffic

10 Secrets to Using Twitter to Attract More Followers and Get More Clients

Are you familiar with Twitter? It's actually gaining significant popularity. It is essentially a single element, found in Facebook functionality, taken to an extreme. Some people, like today's guest poster are using Twittering primarily to market their business. Donna's clients, who create Twitter accounts for marketing, as well, tell her, "I'm signed up. Now what in the world do I Twitter about? How do I market my business with this tool?"Here are 10 strategies that I use regularly to marketing my business and my expertise via Twitter. Remember, you have only 140 characters for your tweet (Twitter post).1. How you're helping clients. Talk...

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Posted in: twitter

7 Steps For Building A Successful Web Presence

Doing business in the 21st century will eventually require every company to have a website in one form or another. Whether your site is interactive or simply informational, there are steps you can take to ensure you're on the right track to creating a successful web presence, seven to be exact (at least from our humble perspective).Watch the latest videos on YouTube.comWhile following these steps will not guarantee a successful website, it is certainly an intelligent place to start.1. Perform a Business Analysis.What is a business analysis? Simply put, review your business requirements and your objectives. What do you want to accomplish? How...

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Posted in: website design

The Full-Proof Way To Generate Website Traffic

You no doubt recognize by now that having a website is essential for any small business in the 21st Century. A website allows your business to connect with customers, inform prospects, and gain your business’s visibility so you can earn more profits—even while you sleep.The cornerstone of every successful local business website is traffic. Getting traffic and standing out in the crowd is hard to do. You are busy trying to run your business, you don’t have time for SEO and you don’t want to waste your money paying some “expert” who may or may not know what their actually doing. And unless you’re an expert at online marketing, you will waste thousands of dollars and hours of valuable time trying to figure out how to advertise on Google, Yahoo!, and MSN effectively.The easy and simple way...

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Posted in: Web traffic

Video Marketing - Get the Most From Your Online Marketing

Video marketing is the big and if you don’t have a successful strategy in place, then you’re leaving money on the table.  Find out how to out do the competition and get more customers.Watch the latest videos on YouTube.comVideo marketing is one of the easiest ways to get ahead of your competition and sell your services to customers.  The future of the Internet advertising is video and providing video on your website is an excellent way to convince visitors to buy your products.  When you have a professionally done video, you not get more visitors, but your chances of sales increases.  Moreover, getting professionally made...

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Posted in: video marketing

Google Quality Score - What You Need to Know

Many people have been confused over the concept of the Google Quality Score. In case you aren't aware, or don't participate in pay per click advertising on Google via AdWords, there's a new concept in town and it's name is "Build a page." That's correct, build a page that is specific for every keyword that you're targeting with your AdWords campaigns. Google is asking that you have a targeted page for every keyword that you would like to advertise against. They're saying that if the keywords aren't in the title tag, content, and if the page isn't specific to the keywords that you would like to advertise against, there's a good chance...

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Posted in: google quality score

The Power Of Postcards: Enter To Win 250 Free Post Cards!

If you’re struggling to make the most of your marketing budget, consider using professionally created postcards. Unlike standard mail postcards are much more affordable and have a greater impact. (Enter to win our drawing for 250 free postcards – see below). Direct mail can be very costly – but it doesn’t have to be. When trying to reach your prospects with a powerful marketing message, postcards cut through clutter. Individuals can see your offer without having to open an envelope and search through pages of promotional material. Integrated campaigns that provide multiple benefits improve response rates. When developing a postcard...

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Posted in: postcards

Make Money With The Marketing Funnel

Two of the main concerns I hear over and over is from people telling me they don't have time for marketing, and that they are frustrated because they aren't converting interest into paying business. The good news is, the 'Marketing Funnel' can help you solve both problems.So what exactly is a 'Marketing Funnel'? If you picture a funnel, you know it's wide and open at the top, and tiny and narrow at the bottom. As prospects go through the stages from 'I want to know more about you' to 'You're hired' they effectively move through the marketing funnel. Now lots of people make the mistake of offering something free at the top of their marketing...

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Posted in: marketing