Thursday, May 29, 2008

Should You Be Submitting Your Site To Web Directories

Today's Marketing Tip: Web DirectoriesSubmitting your web site to web directories is still a key strategy for search engine optimization and improving rankings. Web directories have been pervasive on the Web for a long time.With recent reports from Google about penalizing sites for listing in paid directories, many webmasters have avoided integrating them into their seo campaigns. However, the right directories can provide benefit. There are two main types of directories found on the Internet. 1. General Directories – these directories do not feature any particular theme/market and are open to most websites for inclusion. Many will place restrictions...

Tuesday, May 27, 2008

Video Takes To The Web - Be Optimized

Today's Marketing Tip: SEO for VideoVideo is growing into an incredibly popular marketing medium. The Web is rapidly emerging as the largest video-distribution platform in history, and it is imperative that search engines can find your videos as easily as they can find your other Web content.In today's post, ClipBlast CEO Gary Baker gives us some tips for making sure your video is indexed and found on search engines. Because video search is a completely different animal than traditional text search, take these five steps to help video search engines find your clips: Create quality metadata for each video you post Video-search engines use...

Friday, May 23, 2008

Landing Pages Improve Conversions

Today's Marketing Tip: Improve your performance with landing pages that work.Landing pages are created to improve conversions for marketers spending on email and PPC advertising. When thinking about paid search and email, email is the cheaper route, and allows more freedom and speed in testing. Paid search is more difficult because it's not overly intrusive. As might be obvious, email puts a marketer's message directly in front of the consumer whereas search requires not only the consumer to actively seek out but to not be blind to advertisements.As an extension to that, most effective marketers believe that landing pages should not be subtle....

Thursday, May 22, 2008

Leverage Web 2.0 And Improve Marketing Effectiveness

Web 2.0 is being thrown around quite a bit these days and continues to grow in importance. Do you have a handle on what it is, what it means to your business, and how to prosper in the Web 2.0 world? The concept of Web 2.0 includes a wide range of areas like shared media, social networking, online collaboration and adding the user generated content back into the Web. Primary tools of Web 2.0 include video sharing sites such as YouTube; Wiki sites like Wikipedia; blogs and various "live face" technologies. We'll cover three of the fastest and easiest ways to optimize for Web 2.0, beginning with blogs. 1.) SEO for Blogs Optimizing a blog is...

Monday, May 19, 2008

Today's Marketing Tip: Social Bookmarks

Social bookmarking is taking center stage these days as more and more individuals begin bookmarking favorite content online. This content may be in the form of a blog post, online news story, or web page. Popular sites like Digg.com and Del.iciou.us are changing the way people communicate.How can you use social bookmarks to improve your marketing? Begin by signing up for a free account. Learn what others in your target market identify as "valuable content". Then, create some valuable content of your own using your website, blog, or news release. Once you've created and posted your content, make sure others know about it.One of the best...

Friday, May 16, 2008

Article Marketing: Accelerate Your Online Marketing Results

Today's Marketing Tip: Article MarketingEveryone knows that article marketing is an effective way to generate traffic to websites and develop good search placements.However, Some Claim That Article Marketing Does Not WorkSome article-marketing critics will admit that they have only distributed only one or two articles. Well yeah, I can see why article marketing did not work for them - because they did not work at making article marketing profitable for them.Article marketing is like any other method of advertising. If you don't make a real investment in it, then you cannot reap great rewards from it.The Marketing Rule Of SevenAdvertising professionals...

Tuesday, May 13, 2008

What Do You Know About Google Image Search?

Improve your rankings in the Google image search. Google image search is increasing in importance. Curious about this functionality, I did some digging on what it takes to get your photos ranked well in this image search engine. Here are some great tips to follow:Ranking high in Google’s image search can increase your traffic considerably. This is especially true if you can rank in the top three for search results that show images above the organic search results.1. Make your images large - Large images tend to rank higher than smaller images. I recommend making images you want to rank high in searches at least 10,000 square pixels. An image...

Monday, May 12, 2008

Today's Marketing Tip: Improve Your Affiliate Marketing

Affiliate marketers are always looking for that 'pot of gold' at the end of the rainbow. Sometimes they think that they just have to join and some magic formula will make them successful. But, of course, it is a bit more complicated than thatWinning at affiliate marketing is not really that difficult. It simply comes down to good marketing practices that have been proven over years of hard work, dedication and commitment.If you stick to the tried-and-tested methods that have worked for many years and still continue to work well in the online affiliate marketing world of today - you will win! With the top three marketing tips given here, you will...

Friday, May 9, 2008

Search Clouds Help Search Engine Rankings

There are many ways to improve your search engine rankings. There are off page factors (basically link building), which can include techniques like article submission, blog commenting, forum posting, directory submission and more.And there are on-page factors- like keywords, markup, etc. Both are important, and if you wish to do rank highly on the search engines you need to focus on building links, and improving on page factors. If you're looking for an extra boost, you may like to consider search clouds- An on-page factor that is often overlooked by many people.A search cloud appears on your website (often on the side), and is a large list of...

Wednesday, May 7, 2008

Today's Marketing Tip: How to Acquire Repeat Traffic

Repeat website traffic that comes at no cost has to be the second most important priority for any E-Commerce site. Number one being the initial generation of traffic. Take the time to get your site consumer friendly. Spend time visiting sites you frequent and write down all the items that attract you about that site and duplicate them. You don't have to re-invent the wheel to have a successful website.10 Ways to Attract Free Repeat Traffic1. Offer as much additional value on your website as possible without shooting yourself in the foot. For affiliates and partners you can place links to their sites and ask them to reciprocate the2. You can allow...

Monday, May 5, 2008

Article Submitter Review

If you're looking for article submission software, you've probably heard of Article Submitter by Bryxen Software. Article Submitter claims that "Getting Super High Quality, One Way Links Has Never Been Easier! Submit Unlimited Articles To A Whopping 668 Article Directories!" In short, Article Submitter claims to... Quickly publish your articles to hundreds of websites! Increase your Google rankings by getting quality, 1-way links! Submit an unlimited number of Articles! Free upgrades for life! Plus much more! Click the button on the top right to download for FREE!So what's the deal? Does Article Submitter do everything it claims...

Saturday, May 3, 2008

Today's Marketing Tip: Article Marketing

Are you trying to build inbound links to your website or running an affiliate program? Maybe your simply trying to get more traffic to your website. Article marketing, if done correctly, can help you develop links to your website and generate a huge flow of steady traffic, generating a steady stream of qualified prospects to your site and your products.The first step in article marketing is to develop an article that is clearly written, provides value, and builds credibility. A clearly written article ensures that readers do more than skim your article.To keep your reader's attention, your article must provide something of value. An example might...

Thursday, May 1, 2008

What it Means to Be Ranked on Top

Everyone knows the importance of top search engine rankings, but does being on top mean you need to be first for the best quality traffic?The higher your site is positioned within search engine results means you are going to increase your websites exposure. This does not mean you are going to get a enormous increase in traffic or, guarantee the quality of the traffic. It can be as beneficial to be positioned 3rd or 4th as being in number one position. Top position will generally get the clicks, though not necessarily the highest quality traffic. High quality traffic will often navigate further down the search engine results page. This becomes...

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