Monday, December 31, 2007

5 Marketing Tips for Improving Alexa Ranking

Many people have asked me how they can improve their Alexa rankings - a measure of traffic and site popularity. Here are my top five marketing tips.

Marketing Tips #1
Download the Alexa toolbar and use it every day to visit your own website. Alexa even gives you the ability to co-brand the toolbar with your own logo and give it away. You can download the toolbar here:

Marketing Tips #2
Use Alexa redirection whenever you can. No matter when or where you provide a link to your website, be sure to use the equivalent Alexa redirect URL. For example, when providing a link to my website, I use If you copy this URL into your browser, it will take you to To use this technique, simply replace the name of my website (marketingscoop) with yours.

Marketing Tips #3
Encourage your website visitors to add their positive testimonials on Alexa's detailed listings page for your website. This can be done by placing a link to the appropriate Alexa page on your website and asking visitors to "Click here to rate this website". You can find your detailed Alexa page here:

Marketing Tips #4
Write your own site reviews on the top 100 rated Alexa sites and include your redirect URL. The top 500 domains, according to Alexa can be found at When you write a review, be sure to use the redirection URL we discussed in number 2 above specifically for your website

Marketing Tips #5
Download the Alexa ranking button, traffic history graph, info links, and other traffic counters onto the page of your website that receives the most traffic. For example, at the bottom of my home page, I've added the Alexa ranking box. You can do the same for your own site by visiting You'll notice that I haven't added the traffic history graph. This is because it wouldn't look appropriate on my home page and because Alexa is only providing detailed history on the top 100,000 sites. So if you're not in the top 100,000, site stats would not be available.

These simple Alexa strategies are easy to implement and will make a huge difference in your Alexa ranking. Ultimately you want visitors to do more than visit your home page, you want them to interact with your site. Be sure to optimize your home page for SEO purposes, ease of use, and interaction. Creating a positive user experience will get visitors to return again and again.


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