5 Marketing Tips for Improving Alexa Ranking

Many people have asked me how they can improve their Alexa rankings - a measure of traffic and site popularity. Here are my top five marketing tips.Marketing Tips #1Download the Alexa toolbar and use it every day to visit your own website. Alexa even gives you the ability to co-brand the toolbar with your own logo and give it away. You can download the toolbar here: http://pages.alexa.com/prod_serv/associatetoolbar.htmlMarketing Tips #2Use Alexa redirection whenever you can. No matter when or where you provide a link to your website, be sure to use the equivalent Alexa redirect URL. For example, when providing...

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Posted in: alexa

Today's Marketing Tips: 7 Reasons To Start Blogging

Today's marketing tips are all about blogging. Blogs are a great way to promote your products, services, and communicate with current and future customers. Maintaining or posting to a blog is very rewarding a carries a variety of benefits. Let's cover some basic marketing tips and corresponding benefits:Marketing Tips #1.Blogs are easy to create. Unlike starting your own website, weblogs can be created in just a few minutes. Sites like Blogger allow you to register and start your own blog for free. All you need is an email and a topic to start blogging about. Marketing Tips #2.Blogs provide a dialogue...

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Posted in: blogging

How Are You Creating Your Links?

Are search engines devaluing your links because they consider them spam? One of my most frequently used Search Engine Optimization (SEO) strategies is keyword focused link text. What I mean by keyword focused is simply that I make sure that links pointing to my website include my keywords. Including keywords in your anchor text (also know as link text) ensures that the search engines know what type of content can be found once the link is followed.Many search engines - including Google - are starting to evaluate this link text strategy in greater detail. Websites that have thousands of incoming links, all with the same link text, may signal something...

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Posted in: links

Never Underestimage The Power of Email Marketing

According to a recent survey by Daran Media marketing services company, marketers plan to increase e-mail use in 2008. Overall, 72% of the marketers surveyed indicated that they plan to use e-mail marketing more in 2008. A sign that email use is on the rise.The survey, which included 1,500 marketing professionals, focused on marketers' plans to use e-mail marketing in 2008. Firms included in the survey were KPMG International, InfoUSA, QInteractive and Art.com, just to name a few.It found that 70.5% reported plans to increase spending on e-mail acquisition and 63% to increase spending on retention campaigns.In addition, 83% of respondents expect...

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Posted in: email marketing

Search engine optimization techniques for Google and Yahoo are quite different. Many websites rank well in one search engine but not the other. This is the direct result of each search engine having its own unique ranking algorithm. For example, the Google algorithm predominantly values the anchor text of in-bound links. The primary reason for the difference in ranking algorithms is that Google owns the patent on Page Rank (PR), named after Google’s founder Larry Page. As a result of owning this patent, other search engines need to place more emphasis on different optimization factors including website URL, keyword density and so on.What are...

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Posted in: search engine optimization

Welcome to Good Marketing Tips

Here you'll find the Internet's best marketing tips, strategies, and tools. Improve the effectiveness of your marketing, Internet marketing and online marketing. Read, apply, see the results!Click here to visit our main page and get access to hundreds of valuable tips, strategies, and ideas for growing your business. Good Marketing Tips!Today's Marketing Tip: The Webmasters Book of SecretsWhether you're a small business or major corporation, focusing on improving natural search results on Google, Yahoo!, and MSN is important. Organic search results cost nothing and are chosen 3-to-1 compared to paid placements.If you're looking to rank on...

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