Using YouTube In Your Marketing Mix

Today's Good Marketing Tip: You Tube

One of my subscribers sent me this email about how he was finding great sites to link to him. He was finding these sites on of all places - YouTube.

Watch the latest videos on YouTube.com

Now before you think you know what I'm talking about let me explain and give you the short version of the email he sent me. He said that he was looking for content to add to his sites and thought he would look on YouTube for some videos.

He found some that worked for his niche and then he noticed something he had never seen before. When he clicked on the video and it started to play he saw there was a tab below that video that was called "Statistics & Data". When he clicked on it, YouTube listed all the sites generating clicks for that video.

Now, maybe you've seen this before but what he did has made a difference in the traffic to his site....and his rankings! He made a list of the sites and then started contacting those sites with request to link to his site and some of his videos. Did everyone respond, no. Did everyone link to his site, no, but some did.

He has been able to build up a good number of quality backlinks that actually get traffic and increase his PR all at the same time. Which has resulted in a boosting of orders. What a great way to see YouTube to your advantage!

Now take action and head over to YouTube and locate some videos for your niche. Then, click on the stats tab and see who's driving them traffic. Best of luck.

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Posted in: YouTube

Make the Most of Social Media

Social media can be defined, for our online purposes, as any web site in which the content of that site is primarily user driven. In other words, the site owners don't create the content, the users do. Some familiar examples might be blogger.com, myspace.com, facebook.com, and similar sites.

Social media also include social bookmarking sites, which are becoming evermore popular these days, especially by users in their 20's and 30's.

A social bookmarking site is a web site like Digg and Delicious. There are dozens of them. They usually operate as a way to store Internet bookmarks online. Think of the familiar "Favorites" folder in your browser. Social bookmarking sites do the same thing, but take it a step further.

First of all, social bookmarking allows a user to post his or her favorite articles, news stories, or web sites online as opposed to on their local machine. Secondly, these bookmarks are public, so that anyone can browse them and find sites that other people have bookmarked. Finally, many such sites offer additional functionality, such as user-driven ranking or voting and the addition of public comments to each bookmark.

So how can this be used for search engine optimization purposes? Well, it is important to remember that the proper goal of search engine optimization is not just rankings, but traffic, and not just any traffic but qualified traffic. It serves no business purpose to be #1 for a term not relevant to your site, or to receive loads of unqualified traffic to your site that will not result in a conversion to sale. When SEO is considered in this context, which is the proper one, things begin to make more sense.

Social media optimization involves a number of things, which will be detailed in later posts. However, generally speaking, the bookmarking of your site's content to social bookmarking sites creates both inbound linkage, traffic, and a "buzz". It is a wonderful way to "get the word" out about your site in short order.

The other advantage of social media is that it does create its own sort of internal quality control. Those who choose to spam a site with low quality posts will generally get voted down by the social community. Of course, bad publicity is better than no publicity, but we would all rather have a positive buzz about us given the choice. The creation of quality, useful, informative content is crucial to generating a positive buzz about your site.

Social media optimization involves more than just bookmarking your web site, however. It also involves making your site easy for others to bookmark as well. This is accomplished via a series of bookmarking icons placed somewhere within each page of the site, which allow users to post your content to a social media site with a simple click of their mouse.

Visit common bookmark sites and follow directions on adding bookmark icons to your web site. Another option is using a bookmarking applet like Addthis.com.

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Posted in: bookmarking

What Is the Easiest, Most Reliable Way To Generate Traffic To Your Web site or Blog?

Today's Good Marketing Tip: Article Marketing

Getting high quality traffic is probably the biggest question asked by both new and established online businesses. After all, it makes no difference if you are selling a product, promoting affiliate links, or displaying adsense - you need traffic. And loads of it. So how do you do it?

Well, you could buy advertising. Hmm. Expensive. It is easy to spend several thousands of dollars A MONTH through Google.

You could buy text links. Also expensive - and rapidly losing effectiveness in the search engines. Just 100 links can set you back upwards of $2,000. But you need THOUSANDS of links for most niches.

You could buy the "Latest and Greatest" black-hat technique - whether that be "blog and ping", "tag and ping", log-file spamming, blog-comment spamming, or whatever else some clever
whiz-kid has come up with. The problem is, by the time the whiz-kid releases it to you, it is already past its sell-by date. Too bad, you missed the boat. And maybe you got your site banned too.

But did you know that there is one, rock-solid, technique that has been quietly working since the very beginning of the internet, is completely immune to changes in search engine algorithms, is 100% legitimate and ethical, takes very little time, and costs almost nothing?

Need your new site listed by the search engines in days rather than weeks or months? This will do it. Need top placings for organic traffic, even in highly competitive markets? This will do it.

What is more, it can even help you with the offline promotion too!

But it gets even better. Over the past year, my good friend Dr. Noel Swanson has put this method onto steroids. He has been quietly using it to build his adsense empire, AND to
promote his own products, snagging the Number 1 position in Google from 270 million competing websites as he did so!

And now, having decided that it won't hurt his own business by doing so, he is releasing this system to other smart marketers. People like you, in fact.

Unique Article Wizard

Not only that, but if you act quickly, you can lock in your membership at a ridiculously low price - and promote as many websites as you want at no extra cost!

Please be clear on this. This is NOT the "latest and greatest" fad. It will not be "worn out" in the next month or two. This is an already well-established method that is being quietly used by all the smartest marketers - but that has now been brought to a whole new level of simplicity and power.

If you are paying money for Google adwords and/or any other form of online advertising or traffic generation and NOT using Noel’s system then, quite frankly, you need your head examined!

Go take a good look at it now:

Unique Article Wizard

Your friend,

Michael Fleischner
-Internet Marketing Expert

P.S. He also has some incredible bonuses - again, they won’t be there for long so don’t put this off.

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Posted in: article marketing