Sunday, March 7, 2010

Good Marketing Tip #229: Start a Blog

Today's good marketing tip is: Start a Blog.  By doing so you can quickly and easily improve search engine rankings, expand your reach and build a following.  There are many free and inexpensive ways to start a blog and it doesn't require a great deal of internet marketing knowledge.

Free services like Blogger and WordPress are well known in blogging circles. These two programs are used to create free blogs that essential work as content management systems allowing you to make posts, updates, control web pages, and come with tons of additional features.

There are many benefits to blogging.  The first is that by adding a blog to your website, you're creating additional exposure to your products, services, and information.  As your blog starts showing up in search results, you generate more traffic to your site and can quickly build a list of followers.

Individuals can choose to follow the posts on your blog via an RSS feed or via email. Each time you make a post, they receive a notification and can easily view your content.  This type of system allows you to push out valuable information on a regular basis - essential for building and maintaining customer loyalty.

In addition to building a following, having a blog can actually improve your search engine rankings. Search engines like Yahoo and Bing like to see social media sites related to a particular website.  This means that you are interacting with your audience and creating a great user experience.  Additionally, once you are posting original content on a regular basis, you start to generate inbound links.

In bound links are essential for improvements in your search rankings.  As sites attract more inbound links, Google and other search engines see this as a vote of confidence.  The more sites that are voting for you the more weight your site has and therefore will appear more readily at the top of search engine result lists.

Whether you've been blogging for a long time or are new to the blogging phenomenon, be sure to make blogging an integral part of your overal marketing plan.  Being found online is the first step towards building a successful business either online or offline.


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