Getting Past Go

So many times we feel like our job in marketing is to simply make the phone ring or get a prospect to reply to our email.  The reality is that marketing goes way beyond the initial buying signals.  In fact, good marketing know that they need to manage the entire purchase and renewal process effectively to show lasting results.Getting Past Go Instead of thinking about lead generation, think about the entire customer experience.  Not only will you attract users to your product or service, but you will maintain them, communicate with them, and leverage them to continue buying from you long into the future.  Focus on creating...

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Posted in: customer retention

Good Marketing Tip #229: Start a Blog

Today's good marketing tip is: Start a Blog.  By doing so you can quickly and easily improve search engine rankings, expand your reach and build a following.  There are many free and inexpensive ways to start a blog and it doesn't require a great deal of internet marketing knowledge.Free services like Blogger and WordPress are well known in blogging circles. These two programs are used to create free blogs that essential work as content management systems allowing you to make posts, updates, control web pages, and come with tons of additional features. There are many benefits to blogging.  The first is that by adding a blog to your website, you're creating additional exposure to your products, services, and information.  As your blog starts showing up in search results,...

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Posted in: blogging