Sunday, February 21, 2010

Good Marketing Tip #228

This week's marketing tip is all about generating quality traffic to your web site or blog.  When thinking about web site traffic always focus on quality over quantity.  You want to focus on keywords that are truly relevant to your offering.  For example, if you are tyring to sell men's shoes, stay away from generic keywords like "foot wear."

The best place to start is with the Google AdWords keyword tool.  This took is easy to use and can help you find keywords that get enough traffic but aren't all that competitive.  If you're not sure of the competitiveness of a keyword, look to see how many people are advertising for that keyword (using the tool) and using supplemental tools as well.

Once you have identified the right keywords for your web site, focus on search engine optimization best practices and PPC marketing.  By using these two techniques together, you can start to deliver quality traffic that gets results.


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