
To succeed in the game of search engine optimization you must focus on effective keyword research. By choosing the right keywords you can succeed at the SEO game. I have personally worked with hundreds of clients seeking number one rankings but who have given little if any focus on keyword research. This is incredibly important when your site is competing against well ranked sites that have been in the top ranking for some time.The first step is finding a keyword that isn't all that competitive. Once you do, the next step is to make sure that the keyword you've selected gets enough traffic. Don't overlook this important aspect of keyword research....