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A newsletter is a periodically published document that informs, reminds, advices, advertises or communicates news and data on a specific topic. It can be either printed or have electronic format. Electronic newsletters are also known as Email Newsletters or eNewsletters and they are an excellent means for communicating with small to large audiences.
In short, a newsletter is an advertising instrument that provides companies with the possibility to improve their corporate identity and public perception, thus increasing sales.
How Does a Newsletter Work?
The promotional newsletters are free and should be used to motivate consumers to react to an offer made via direct mail or email.
A well-written newsletter builds trust and confidence on a company and a brand. Each article within it should answer the five basic questions – Who, What, When, Where, Why.
A promotional newsletter can increase your image with prospective and presented clients. By providing valuable info in a professional layout, the readers will recognize you as an expert in your field.
Why Should You Write A Newsletter?
If written well, newsletters can be more far-reaching than an article or radio program. You are your own editor, being able to determinate the number and length of your articles, the content, what pictures you use, how many graphics. This allows you to control content and target your information, delivering quality content to the readers.
Newsletters are great way to advertise and serve as reminders of products or services that would be beneficial for your audience. As magazines, they are periodical, so you can contact your clients at regular intervals – keeping your brand in front of them.
Give a newsletter a chance to improve your communications and value to customers. After a while, you'll build a strong base of customers (and prospects) who can't wait to hear from you!
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