How Marketing Helps You Renew Your Business

Today's Marketing Tip: Use Marketing to Renew Your Customers.There have been times when my marketing colleagues sit in a room and discuss current customers who have subscribed to a service - wondering how to encourage them to renew their services with use. I believe this discussion to be completely useless.The best time to renew a client is from the first day after a sale. You need to provide evidence of value to your existing customers from day one... not just day's before their service expires. Do you have products or services that must be renewed on a regular basis?Think about engagement. Do you engage your customer in a dialog throughout...

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Posted in: sales

Creating Website Is As Easy As 1-2-3

Before you start fiddling around with HTML editors, FTP clients, and Domain registrations, it's important to have at least a basic understanding of how all this works. This Website creation overview gives you an easy to understand look at what the process of building your own Website really involves.A website is a collection of files that work together to form a unified whole. These various files, from images to HTML documents and PHP scripts, or instructional software, are organized by a Web browser and displayed appropriately on a computer monitor.Watch the latest videos on YouTube.comWebsite creation is essentially the process arranging information in a way that can be translated by Web browsing software, such as Internet Explorer, and presented to human viewers. To do this correctly you'll...

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Posted in: website

PPC Bully: Improve Your Pay Per Click Advertising Instantly!

Today's Good Marketing Tip: PPC Bully.In the last couple of years, most marketers have increased their spend on Pay Per Click advertising at a faster rate than any other type of marketing. Why? Because Pay-per-click advertising, a.k.a PPC, is one of the most effective ways to target your prospects with the right message at the right time. And the greatest aspect of PPC? It's measurable.As an online marketer, I have companies asking me to review their products on a daily basis. To be truthful, I only review those products that I think can provide benefit to whatever I happen to be working on at the moment. I know it might seem selfish, but I'm...

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Posted in: ppc bully

Simple Search Strategies

There's no question that search engine optimization is a field straddling science and art. As competition to command search rankings has exploded, SEO strategies have become increasingly elegant and complicated. Most marketers and business owners these days end up toiling over complex SEO solutions in pursuit of the-next-best-thing. Progress has its drawbacks, though. Many seasoned business owners actually overlook simple, yet highly effective, SEO strategies that could skyrocket their business in the search rankings. One such strategy is to use popular key words that are relevant to your business in your Web site's or landing page's URL. Given...

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Posted in: seo

Every Marketer Knows the Importance of Link Building for Their Websites

Link building is one of the biggest SEO tasks. It can often be confusing and difficult to come up with ideas of how to get started. Let's explore a couple of different techniques for using Yahoo Search to help you find some juicy targets by looking at your competitor's links.Watch the latest videos on YouTube.comFor example, let's say you're looking to build links to Nissan USA. First, look at the backlinks of your major competitor's sites using the link domain command. Here are the results you might get from this exercise: http://www.ford.com -- 236,000 backlinks (using: linkdomain:ford.com -site:ford.com) http://www.chevrolet.com --...

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Posted in: link building

5 Simple Ways to Improve Your Internet Business

If you're looking to improve your Internet business, follow each of these marketing tips. As the Internet becomes more competitive, you need to think about what you consider your measure of success.1. The first step is to understand what it means to be part of a successful online business.Is success measured by money, the amount of customers the business receives or the output? Is it all three of these? or none?Watch the latest videos on YouTube.comWhile most people think that success is measured by money, it is actually measured by the amount of output a company generates. In today's society, many measure their success depending on the amount...

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Posted in: internet marketing

Book Reviews: Online Marketing and SEO

If you're looking for some great resources on search engine optimization and online marketing, then The Good Marketing Tips Blog has already done some of the work for you. Our editors recently reviewed the following two titles, "The Webmaster's Book of Secrets" and "SEO Made Simple: Strategies for Dominating the World's Largest Search Engine."The Webmaster's Book of SecretsAs one of the Internet's top-selling ebooks of all time, The Webmaster's Book of Secrets is a powerful guide for any small business owner, website owner, or Internet marketer. Just ask Jeff Sigler, owner of SpaCap, Inc. who now ranks on top for "Spa Covers" and much more......

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Posted in: seo made simple

Is Your Search Engine Marketing Effective?

Search engine marketing involves keeping your content fresh, using keywords that put you at the top of the first page and obtaining as many links to your site from other websites as possible. Pleasing the Search Engines 1. Search engines love updated content. Pay attention to which sites show on the first page and you will notice that among the sites in keyword competition, it is the sites with the most updated content that win out. Either write your own articles and upload your own graphics and photos or outsource the job to freelancers.Watch the latest videos on YouTube.com There are many freelancers who write for reasonable rates. With one good writer or writing team, you can improve your site's rankings dramatically. Make sure the writer you choose understands SEO. 2. Keyword strategies...

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The Five Key Marketing Strategies for Web Business Growth

If you expect to achieve sustained growth for your Web business and you don't have a plan in place to get you there, you might as well forget it. Growing a profitable Web Business is a strategic process that requires long range vision, careful planning, precise execution and patience. It's vital that you know exactly what you want to accomplish and that you have a detailed blueprint to follow.Watch the latest videos on YouTube.comOf course you need to have a website that is optimized and tested to convert traffic, and then you need to devote time to developing and executing short-term and long-term promotional strategies. These strategies must stand on their own as well as work together to get you the best results.Here are five key strategies you can use to advance your business and improve...

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Posted in: marketing

Add Newsletters To Your Marketing Mix

A newsletter is a periodically published document that informs, reminds, advices, advertises or communicates news and data on a specific topic. It can be either printed or have electronic format. Electronic newsletters are also known as Email Newsletters or eNewsletters and they are an excellent means for communicating with small to large audiences. In short, a newsletter is an advertising instrument that provides companies with the possibility to improve their corporate identity and public perception, thus increasing sales.How Does a Newsletter Work? The promotional newsletters are free and should be used to motivate consumers to react to an offer made via direct mail or email.Watch the latest videos on YouTube.com A well-written newsletter builds trust and confidence on a company and a...

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Posted in: newsletters

Marketing in Tough Times

Is the current tough market the right time to be slashing your advertising budget? Not if you want your business to survive the economic downturn and lay the groundwork to thrive when the economy improves! Tough times may actually provide us our best opportunity to reach out to our customers with little or no competition because so many of our competitors are doing just the opposite of that in an attempt to save money.Watch the latest videos on YouTube.comDuring good times everyone has the money (and bravery) to seek out clients, creating an atmosphere of extreme competition where reaching the consumer with your message proves to be exceedingly...

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Posted in: marketing