Today's Good Marketing Tip: Keeping the Sales You Make

After dozens of phones calls and emails as well as several face-to-face meetings, you finally reach an agreement with a prospect who is intent on buying your service, product or solution. "Whew! Another sale done," you think to yourself. But, wait. Before you start counting your commission it is critical that you keep the sale. Just because a prospect has agreed to move forward it does not mean that the sale will move forward, especially if you sell a complex system or solution. Dozens of things can happen to derail your efforts.Your key contact may change companies or positions. The person you are dealing with gets cold feet, loses interest,...

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Posted in: sales

Create an Uncluttered Trade Show Display

When you're getting ready to attend a trade show, it's a good idea to spend some time thinking about how you are going to set up your booth. When preparing for a trade show, you have to find the fine line between an adequate display and one that is too cluttered. Many trade show participants make the mistake of putting too much stuff on display, which results in an exhibit area that is crowded and difficult to manage.Think Visual Appeal When you are setting up your trade show booth, don't focus your efforts on trying to cram every piece of promotional material you own on the table. Instead, think about what you can do to make the design and setup...

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Posted in: trade shows

Make the Most of Your Confirmation Emails

As the internet has evolved over time, marketing to customers via email has become more challenging. People and companies have implemented SPAM filters resulting in fewer messages being delivered to in boxes. When marketing emails are delivered, the messages still need to be opened. Email is obviously a cost effective way to market to existing customers. This begs the question, "How can I get more existing customers to see my email marketing messages?"One way is to put marketing material into order confirmation emails and shipped notification emails (emails that are sent when orders are placed and shipped). These types of emails have a tendency...

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Posted in: email marketing

Use Testimonials to Improve Conversions

Today's customers want to feel reassured that you are selling quality products and services. Customers do not want to lose money or feel like they've made a bad decision. The best way to do assure customers is to have good, strong testimonials. If a business has happy customers and a lot of return clients, it should have testimonials. You wouldn't hire a contractor to remodel your house without checking references. Therefore be proud of the work you do and get some testimonials. Customer testimonials will help increase sales as well as boost the confidence of potential customers. The Difference Between Good and Better In order to have testimonials...

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Posted in: internet marketing

Make the Most of Your Search Marketing

Todays Marketing Tip: Search MarketingSucceeding online requires an extensive knowledge of search engine marketing. Whether you're new to SEM or a search marketing veteran, there are a few tenants of search marketing that, if studied, can help improve your marketing results.While it is true that you can put together an ad on Google or Yahoo!, pick a few keywords that describe your business, then bid on them and be up and running with a Pay Per Click campaign in a few minutes, the actual process requires considerably more thought. Here are a few key points to consider: What is the goal of your ad? If you are an e-commerce merchant selling mainline...

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Posted in: internet marketing

Website Submission Services: What's the Impact?

Today's Marketing Tip: Stay Away from Website Submission ServicesIf you're like me, you're constantly inundated with banner ads and emails that say, "submit your website to 50,000+ search engines." Well, when you're trying to get traffic to your new website, the promise of distributing your URL to that many engines becomes very appealing.Being so involved in Internet marketing, I always wondered about the value of these types of services. Because of the low entry price, around $30, I figured I'd give it a try for this very blog. So I plunked down my credit card and gave it a go. Do you know what happened?Within 3 hours of completing the...

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Posted in: search engine optimization

Marketing Your Website With a Traffic Exchange

Today's Marketing Tip: Traffic ExchangeIf you haven't heard about them, you're definitely in the minority. Traffic exchanges are sites that allow you to either install a toolbar or set a start page that gives you credit for surfing websites and/or squeeze pages.Often times you'll earn a single credit or mulitple credits for each site you view.As your credits increase, the number of times your very own website or squeeze page is displayed throughout the traffic exchange network by other members. Most traffic exchanges allow you to select the specific categories of sites/squeeze pages you wish to see.So what's the value? From my perspective, its...

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Posted in: traffic exchange,trafficswarm

Today's Marketing Tip: How to Manage Your Online Reputation

Have you Googled your name lately? If you have, you know just how important managing your reputation online can be. Each day, thousands of individuals are searching online for information about others simply by searching on Google or other leading search engines. With information being so readily available, managing your reputation is more important than ever. How to Manage Your Reputation Online Fortunately, managing your reputation online isn't all that difficult, but it does take work. Here are 7 basic steps you can take to ensure that your reputation doesn't become negatively impacted by what's being said about...

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Posted in: internet marketing

Prospects Love to Buy... Hate to Be Sold!

Today's Marketing Tip: Making them buy.Increase sales by focusing on helping people buy, something they love to do, rather than sell them something they do not want. Learn how to make it easy for people to buy from you.I'm buying a new car at the moment and I forgot how much fun it is. Choosing the make and model, test driving - and being a girl, of course the color has a huge influence on my buying criteria.Think about the last time that you made a purchase that you were really delighted with. Do you remember the pleasure, the anticipation of how the purchase would enhance your life? Do you remember that little thrill you get just at the point...

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Posted in: marketing

Make Your Article Marketing Successful With This Marketing Tip

There's a thin line between effectively using your keywords in your titles and being obvious about it. You may see some titles and think, "That title barely makes sense," or "All this person's titles look the same, and they don't really give me any idea of what their article is about."If someone is looking at your title and saying either of those two things, you haven't used keywords appropriately. If you're wondering how to appropriately use your keywords into your article titles--look no further! This article will show you 7 keyword integrating title tips that'll help you catch Google's eye... 1) Your title should indicate the subject of your...

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Posted in: article marketing

Making Your Online Advertising Effective

Online advertising can pay huge dividends. But so much time is spent on what should go into your ad that we sometimes neglect one of the most important and eye catching elements, the empty spaces. This is really one of the simplest, but easiest to mess up, factors of your print design. Have you ever listened to a song like the Who's "Wont Get Fooled Again" or similar songs that build up to a crescendo then suddenly have a break in the music before kicking the guitars back into overdrive? That empty space in the music is powerful. It can give you goose bumps and it can make a whole room feel electric. When the music starts again and breaks...

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Posted in: online marketing