Tuesday, June 17, 2008

Should You Be Using Search Engine Submission Services?

Have you heard claims about submitting your site to thousands of search engines for a small fee – claiming search engine dominance? If you've read these claims before and wondered what you might be missing by not submitting to thousands of engines daily, I can say that you are not missing a single thing!

These services are completely worthless from my perspective. Let's walk through the concept behind submitting so you can understand what I mean when I say they are a waste of time, money, and bandwidth.

1) There are not thousands of search engines. Who do you use to search? That's what most other people use as well. There are at most maybe 7 search engines with reasonably large indexes, and only 3 that anyone actually uses for searching in significant numbers.

2) Google, Yahoo, and MSN will find your site by crawling links from other sites. If you don't have at least 1 link from one other page already in the index, you won't rank well for anything, even if the submission does alert the engines that the page exists.

3) Submitting does not get your page in the index or updated any faster. If it makes you feel better to submit, then do it- it won't hurt anything. But automatically submitting monthly, weekly, or daily doesn't help.

4) Your e-mail spam will quadruple. I have tested this with unique emails and submission services- many "submission services" are merely fronts for email list marketers. You are actually paying them to sell your email address.

5) The "1000's of search engines" are often FFA pages on spam sites. (Free-for-All pages). You really don't want your site listed on these sites- it's highly doubtful it will drive useful traffic (if any) or improve your link popularity. They are often feeding grounds for email harvesting bots.

6) If your site is already in the major indexes, submitting it again doesn't help anything. Once your page is indexed, it really doesn't need to be indexed again unless you significantly change the content. Good internal linking should be enough to make sure new and updated pages are found and updated.

To many business owners with new sites, the claims of submission services sound like a reasonable answer to their web marketing needs. For much less than full SEO services, they get the "comfort" of knowing they are actively promoting their site. Many fall into the too-good-to-be-true trap, simply because they don't have time to do much research.

Often, they will gain some other links during this period that DO actually get them listed in the search engines and they start to see some traffic. Unwittingly, they attribute this "success" to their submitting service and happily continue to pay their $29 a month, while telling all their friends how well it's working for them. Thus the cycle continues and the submitting services continue to not only thrive, but replicate through the industry!

Don't Be Afraid to Turn Off the Submitting Service

I promise you, it's not helping you in the least. We recently had a poster at the High Rankings Forum who insisted he did nothing but page submissions and got great rankings. Further investigation showed that he had links to these pages from the rest of his already-indexed pages.

Several of us created pages and even domains to test the submission theory. To date, none of the submitted pages that have no other links pointing to them are in the search engine indexes of the three major engines. Yahoo seemed to take the most notice, actually sending a spider to take a look at the pages submitted, but they didn't "stick".

Submitting your Site to Directories will Help

You must submit your site to the human-reviewed directories if you want to be included in them, and an automated program can't do that for you. It can't select the proper category, fill in the various different types of fields requested for each directory, or read and input the "ransom code" (the auto-generated letters and numbers you often have to input to verify that you are a human.)

Software submission programs won't find the niche directories in your industry or locality, and they can't pay the submission fee that a lot of the higher quality directories are charging these days.

When it comes to building links, the majority of the process is still a manual one, requiring thought, strategy, and selection. Stop spending money on that bogus submission services and invest in some high-quality directory links or other form of online advertising and seo. To learn about the most important SEO strategies, visit The Webmasters Book of Secrets today.


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