How Marketing Helps You Renew Your Business

Today's Marketing Tip: Use Marketing to Renew Your Customers.

There have been times when my marketing colleagues sit in a room and discuss current customers who have subscribed to a service - wondering how to encourage them to renew their services with use. I believe this discussion to be completely useless.

The best time to renew a client is from the first day after a sale. You need to provide evidence of value to your existing customers from day one... not just day's before their service expires. Do you have products or services that must be renewed on a regular basis?

Think about engagement. Do you engage your customer in a dialog throughout the year? There are a number of tactics for doing so that will help you engage your customer, develop a relationships and prove value.

1. Newsletters or announcements. Each month, give yourself and your company a reason to reach out to your customers with information that's valuable to them. Don't underestimate the power of frequent communication. Be flexible with your content and include opportunities to solicit feedback from your customers.

2. Customer surveys. Ask your customers through an online survey what matters most to them. Show them that their opinion matters. But don't stop there. Once you ask them to complete a survey, college the responses and analyze them. Once you have something meaningful to share, distribute your findings. Customers will see the value your provide and develop more trust in you and your services.

3. Share best practices. Whether it's a white paper, brief, or forum, share information you've learned from you customers and distribute to a larger group. Share these findings in various formats. This shows that you value your customers' time and want to make them successful.

These are just a few of the tactics for communicating the value of your products and services to your customers. When it comes time to renew, you won't have to sell. Your customers will inherently know and feel that value you've provided over the past year.

Remember, the time to renew is now. Don't wait until days before the subscription is about to end to make your first contact. As they say, get out in front of the curve. Over time, this strategy will help you exceed your sales goals and allow you to develop a large following.

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Posted in: sales

Creating Website Is As Easy As 1-2-3

Before you start fiddling around with HTML editors, FTP clients, and Domain registrations, it's important to have at least a basic understanding of how all this works. This Website creation overview gives you an easy to understand look at what the process of building your own Website really involves.

A website is a collection of files that work together to form a unified whole. These various files, from images to HTML documents and PHP scripts, or instructional software, are organized by a Web browser and displayed appropriately on a computer monitor.

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Website creation is essentially the process arranging information in a way that can be translated by Web browsing software, such as Internet Explorer, and presented to human viewers. To do this correctly you'll need to gain a basic understanding of coding languages like HTML, CSS, and possibly PHP.

The process of coding your site is literally the activity of entering numerous individual lines of alphanumeric code that tell the Web browser how to format and display your Web page. While seemingly complex at first, the truth is learning the most basic Web development code -- HTML -- is less complicated than learning to use the English alphabet.

Once you learn what the various command codes actually do, your next step is to practice organizing them in a structured manner within an HTML document. This is not unlike the process of creating a word processing document and saving it; the only difference is that instead of sentences and paragraphs you'll be entering HTML tags and attributes.

Once your files are complete, they'll need to be added to your Web host so other Internet users can access them. The Web host, or server, is a powerful computer that operates around the clock.

It is here that all the files and data that make up your Website will be stored. And you'll need to register a domain name and synchronize this domain with your host machine so people can type an easily remembered Web address into their browser and literally navigate to your Website by establishing a connection with your host server.

In addition to learning how to create and save basic HTML documents, Website creation requires some level of proficiency in transferring files between your computer and a Web server. This is called File Transfer Protocol, or FTP for short.

To do this, you'll need a software tool called an FTP client. This utility is installed on your desktop and can instantly form a connection with your Web host, allowing you to upload files to the Web or download them to your machine.

It is also recommended that you become familiar with the directory structure and hosting control panel your Web host provides. This will make it easier for you to manage your Website.

This sounds like a lot of work. But the truth is the average Internet user can become basically versed in all of this within 30 days or less if he or she puts forth an effort to learn.

It's beyond the scope of this article to delve into the specifics of any particular technique. But I hope at this point you at least have an understanding of what is involved in learning the Website Creation process.

About the Author: Timothy Aaron Whiston - Quickly and easily learn Web design with the author's amazing online course. You'll be a Webmaster in no time with this Web design course at your disposal.

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Posted in: website

PPC Bully: Improve Your Pay Per Click Advertising Instantly!

Today's Good Marketing Tip: PPC Bully.

In the last couple of years, most marketers have increased their spend on Pay Per Click advertising at a faster rate than any other type of marketing. Why? Because Pay-per-click advertising, a.k.a PPC, is one of the most effective ways to target your prospects with the right message at the right time. And the greatest aspect of PPC? It's measurable.

As an online marketer, I have companies asking me to review their products on a daily basis. To be truthful, I only review those products that I think can provide benefit to whatever I happen to be working on at the moment. I know it might seem selfish, but I'm only interested in tools that are going to improve my marketing results.

Enter PPC Bully. For the last couple of months, I've been spending a lot of time improving my pay per click results. I think the major driver is that sales on some of my key products are slowing - due to the lagging economy and reluctance of consumers to spend. As a result, I've been looking toward PPC to help manage my marketing budget and improve results.
What I found unique about this product is that it helped me to create profitable, fully optimized PPC campaigns, the minute I launched them.

As you already know, pay-per-click campaigns take a lotof trial and error. You set up your keywords, write yourads and track conversions until you find just the rightcombination that works the best.

PPC Bully, a brand new research and analysis tool, allows you to know up front what works - and what doesn't. You get to see exactly what your competitors are doing, cash inon their "test" and launch with the most lucrative combinations possible. To better understand how PPC Bully works, check out the demo video on their homepage. It walks you through the basic process.

I guarantee that you will be amazed at how helpful and beneficial this tool can be for your marketing efforts. I was using two other tools to help with my PPC and I've stopped using them in exchange for this one. Enjoy!

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Posted in: ppc bully